# Smashed Billboard Stunts O2 Set Up Fitting Advertisements to Show of Its Free Screen Replacements By Laura McQuarrie | Published 2017-09-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/free-screen-replacements References: [prexamples](http://prexamples.com/2017/09/broken-billboards-promote-screen-replacement-offer/) & [o2](https://www.o2.co.uk/shop/services/mobile-insurance) On occasion, advertisements set up in urban areas that are protected by behind glass are shattered by vandals, but O2 took it upon itself to set up a smashed billboard to promote the fact that it offers free screen replacements on the latest phones. O2 set up the smashed billboard stunt in major destinations in the UK like London and Liverpool and made the scenes of the "accidents" look as authentic as possible. As such, the akilter billboards garnered plenty of attention on social media, with many users choosing to believe that the scenes were not staged. To clarify, O2 has fessed up to the fact that these clever outdoor ads were completely intentional and planned. As many consumers know just how devastating it can be to drop one's mobile device and have its screen crack, these seemingly broken billboards are sure to catch the eyes of consumers. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Smashed Billboard Advertising:** Creating intentionally damaged billboards as a marketing strategy to attract attention and generate social media buzz. - **Free Screen Replacements:** Offering free screen replacements for mobile devices as a value-added service to attract customers. - **Authentic-looking Advertising Stunts:** Planning and executing outdoor advertising campaigns that appear genuine and unscripted to engage audiences. ### Sectors Adopting This - **Telecommunications:** Telecom companies can offer free screen replacements as a differentiating service to retain existing customers and attract new ones. - **Outdoor Advertising:** Outdoor advertising agencies can explore creative and unconventional approaches to engage audiences through attention-grabbing stunts. - **Mobile Device Repair:** Mobile device repair businesses can partner with telecom companies to offer free screen replacement services, creating a mutually beneficial collaboration. ## Related on Trend Hunter - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md)