# Restaurant Root Beer Giveaways A & W is Giving Away Its Root Beer for a Canada-Wide Celebration By Mary Van Puymbroeck | Published 2017-07-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/free-root-beer-day References: [dailyhive](http://dailyhive.com/toronto/free-root-beer-day-canada-2017) & [885thejewel](http://885thejewel.com/aw-root-beer-declares-saturday-july-22nd-free-root-beer-day/) On July 22nd, A & W Canada will celebrate 'Free Root Beer Day' with a root beer giveaway. From open until close, Canadian root beer fans can visit their local A & W to request a free root beer. Free Root Beer Day was invented by A & W as a promotion to have Canadians try its new [naturally sweetened root beer](https://www.trendhunter.com/trends/jolt-root-beer). On July 10th, A & W unveiled its [new sugar cane-sweetened root beer](https://www.trendhunter.com/trends/ps-seasoning-root-beer-bbq-sauce) made with sarsaparilla, birch bark, licorice and anise. A & W is known for its special root beer recipe but growing demand for more natural fast food options pushed the brand to reinvent its classic drink. This root beer giveaway will be a great opportunity for Canadian fans to test the new recipe and determine if it can replace the fast food classic. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 6% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Fast Food Reinvention:** The growing demand for more natural fast food options is pushing brands to innovate and reinvent classic menu items. - **Naturally Sweetened Beverages:** Consumers are increasingly seeking out beverages that are naturally sweetened with ingredients like sugar cane, sarsaparilla, birch bark, licorice, and anise. - **Promotional Giveaways:** Brands are using promotional giveaways as a marketing strategy to attract consumers and generate excitement around new products. ### Industries Being Reshaped - **Fast Food Industry:** Fast food chains are being pushed to innovate and adapt to changing consumer preferences for more natural and healthier options. - **Beverage Industry:** The beverage industry is seeing a rise in demand for naturally sweetened beverages as consumers become more health-conscious. - **Marketing & Advertising Industry:** The use of promotional giveaways as a marketing strategy is a growing trend, providing brands with opportunities to engage consumers and create buzz around new products. ## Related on Trend Hunter - [Centenarian QSR Drink Deals](https://www.trendhunter.com/trends/free-root-beer-floats.md) - [Mascot-Themed Anniversary Events](https://www.trendhunter.com/trends/aw.md) - [Icy Frozen QSR Drinks](https://www.trendhunter.com/trends/aw-frozen-root-beer.md) - [Festive Hot Dog Promotions](https://www.trendhunter.com/trends/the-whistle-dog.md) - [Creamy Frozen Root Beers](https://www.trendhunter.com/trends/frozen-root-beer-with-sweet-cream.md) - [Complimentary QSR Coffee Campaigns](https://www.trendhunter.com/trends/pret-organic-coffee.md) - [Better-For-You Canned Root Beers](https://www.trendhunter.com/trends/poppi.md) - [Diametric Slurpee Offerings](https://www.trendhunter.com/trends/free-slurpee.md) - [Non-Alcoholic QSR Beverages](https://www.trendhunter.com/trends/budweiser-zero-1.md)