# Charitable Exam Challenges Free Rice Gives a Grain to Those in Need for Correct Answers By Christopher DeLuca | Published 2011-11-03 | Updated 2011-11-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/free-rice References: [netted.net](http://netted.net/2011/11/02/food-for-thoughts/?id=Today) & [freerice](http://freerice.com/#/english-vocabulary/1446) Free Rice lets users answer quiz questions and have the opportunity to [donate rice to those in need](https://www.trendhunter.com/trends/virtual-donors). For every right answer on the website, the company donates one grain of rice. Free Rice creates an incentive for users to stay on their website for long stretches, all in the name of a good cause. The quiz questions can be set to vocabulary, math or science. Users can also log in and track their progress. This is an interesting way of bringing advertisers and users together for a good cause. **Implications** - Youth consumers are eager to connect to the world and make a positive impact. Free Rice leverages [gamification](https://www.trendhunter.com/trends/humanity-games) to attract both users and advertisers to its products. Companies should consider how they can give incentives through gaming processes. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Gamified Charity:** Charities using gamification to incentivize users and connect with younger audiences. - **Advergaming for a Cause:** Advertisers and charities collaborating through gamification for social impact. - **Digital Quizzes for Social Good:** Online quizzes and the power of education used to encourage donations and support charitable causes. ### Industries Being Reshaped - **Education:** Education can use gamification to improve learning outcomes and encourage social responsibility among students. - **Advertising:** Ad agencies and brands can use gamification as a way to engage younger audiences and support charitable causes. - **Charitable Organisations:** Charitable organizations can leverage gamification to encourage donations and increase awareness about social issues. ## Related on Trend Hunter - [Dynamic Quizzing Experiences](https://www.trendhunter.com/trends/dynamic-quizzing-experiences.md) - [Interactive Knowledge Plays](https://www.trendhunter.com/trends/triviablaze.md) - [Virtual Community Kitchens](https://www.trendhunter.com/trends/mission-hunger.md) - [Gamified AI Quizzes](https://www.trendhunter.com/trends/snapquiz.md) - [World Hunger Day Events](https://www.trendhunter.com/trends/zimad-the-hunger-project.md) - [Monetizable Mobile Gaming Apps](https://www.trendhunter.com/trends/playbite.md) - [Daily Trivia Games](https://www.trendhunter.com/trends/quizzers-hub.md) - [Gamified Animal Aids](https://www.trendhunter.com/trends/catswe.md) - [Rewarding QSR Trivia Games](https://www.trendhunter.com/trends/chipotle-iq-trivia.md)