# Reusable Holiday Cup Giveaways Free Reusable Red Cup Giveaway Returns to Starbucks By Grace Mahas | Published 2021-11-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/free-reusable-red-cup-giveaway References: [stories.starbucks](https://stories.starbucks.ca/en/stories/2021/starbucks-hol-21/)  To celebrate the arrival of the holiday season, [Starbucks](https://www.trendhunter.com/trends/reusable-red-cup-giveaway) is bringing back the tradition of the [free reusable red cup giveaways](https://www.trendhunter.com/trends/comfort-and-joy). Starting November 18th, customers who order a handcrafted [holiday beverage](https://www.trendhunter.com/trends/starbucks-holiday-menu) at participating Starbucks stores in Canada will receive the free reusable cup while supplies last. These drinks include the Sugar Cookie Oat Latte, the Peppermint Mocha, the Irish Cream Cold Brew, and the Caramel Brûlé Latte -- to name a few. The Starbucks holiday cups for this year are made with 50 percent recycled content and feature a festive red design with playful swirls of ribbon dancing against a starry sky. In addition, customers can bring reusable cups back to Starbucks next time they order for a discount of $0.10. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 19% | Activity: 42% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Reusable Cup Giveaways:** Starbucks' seasonal giveaways of reusable cups inspire a trend of sustainability and eco-friendliness in the food industry. - **Recyclable Packaging:** Other food and beverage companies may follow Starbucks' lead by using recycled materials for their packaging and increasing environmentally friendly practices. - **Discounts for Sustainable Actions:** More companies may offer incentives for customers who take sustainable actions such as bringing reusable cups by offering discounts or rewards. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the trend of eco-friendliness by offering sustainable packaging and rewarding sustainable actions. - **Retail:** Major retail stores could offer similar giveaways or incentives encouraging reusable products, reducing the use of plastic and non-biodegradable shopping bags. - **Hospitality:** The hospitality industry could benefit by offering similar discounts or rewards for actions such as linen reuse or opting for paperless check-ins. ## Related on Trend Hunter - [Iconic Reusable Red Cups](https://www.trendhunter.com/trends/reusable-red-cup-giveaway.md) - [Complimentary Reusable Cafe Cups](https://www.trendhunter.com/trends/red-cup-day.md) - [Beloved Holiday QSR Beverages](https://www.trendhunter.com/trends/festive-offerings.md) - [Festive QSR Drinkware](https://www.trendhunter.com/trends/2024-holiday-drinkware.md) - [Reusable Straw Promotions](https://www.trendhunter.com/trends/starbucks-reusable-straw.md) - [Charming Cartoon Cafe Cups](https://www.trendhunter.com/trends/reusable-cup-giveaway.md) - [Halloween QSR Drinkware](https://www.trendhunter.com/trends/halloween-qsr-drinkware.md) - [Festive Ready-to-Drink Coffees](https://www.trendhunter.com/trends/starbucks-readytodrink.md) - [Reusable Cup Programs](https://www.trendhunter.com/trends/collaborative-reuse-project.md)