# Free Range Humans Disturbing Pro-Vegan Ads By Howard Wu | Published 2008-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/free-range-humans-a-great-ad-for-vegans References: [usdesignstudio](http://www.usdesignstudio.co.uk/) Here is a marketing idea I hope NEVER becomes a popular trend. If there ever was a picture worth a thousand words, this could be it. I was mortified when I saw it, and for the record, I'm not a vegetarian. The "Free Range Whole Human" was packaged in plastic wrap, in the posture of a [Thanksgiving turkey](https://www.trendhunter.com/trends/canadian-turkey). The image is truly disgusting, and probably the reason why I'm sharing it. Now for the worst part: you just know they could have made the picture even worse. Check out these ads by [PETA](https://www.trendhunter.com/trends/plantbased-pancake-slam) that were based on the same concept: ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 66% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Shockvertising:** Creating disturbing and provocative advertising campaigns to generate attention and controversy. - **Veganism:** The growing trend of adopting a plant-based diet and lifestyle for ethical, health, and environmental reasons. - **Sustainable Packaging:** Developing eco-friendly and innovative packaging solutions to reduce waste and environmental impact. ### Who This Affects Most - **Advertising:** Opportunities to disrupt traditional advertising methods by using shocking and controversial content to capture audience attention and create brand awareness. - **Food:** Innovating plant-based food products and alternative protein sources to cater to the increasing number of consumers adopting vegan diets. - **Packaging:** Exploring sustainable packaging materials and designs to address consumer demand for environmentally friendly and visually appealing packaging solutions. ## Related on Trend Hunter - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Animal Welfare Campaigns](https://www.trendhunter.com/trends/food-lion1.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Alternative Butter Ads](https://www.trendhunter.com/trends/crush-expectations.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Anti-Meat Hypnosis Programs](https://www.trendhunter.com/trends/the-raging-pig-company.md) - [Compassionate Dietary Choices Ads](https://www.trendhunter.com/trends/dairyfreetoronto.md)