# Dessert Pretzel Promotions Auntie Anne's is Offering a Buy One Get One Free Promotion By Michael Hemsworth | Published 2017-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/free-promotion References: [brandeating](http://www.brandeating.com/2017/01/auntie-annes-serving-up-buy-one-get-one-free-heart-shaped-pretzels-valentines-day.html) In celebration of Valentine's Day, Auntie Anne's is running a buy one get one free promotion to encourage couples and friends to partake in a treat together. Those looking to take advantage of the free promotion can do so by using the Auntie Anne's My Pretzel Perks app. In addition to the [free pretzel promotion](https://www.trendhunter.com/trends/subway-4), Auntie Anne's is also rolling out [Heart-Shaped Pretzels](https://www.trendhunter.com/trends/love-bites-pancakes) that will only be made available for purchase on Valentine's Day. The pretzels will come in Original and Cinnamon Sugar flavor options to satisfy those looking for a snack or a dessert pretzel. The Auntie Anne's [Valentine's Day promotional](https://www.trendhunter.com/trends/2025-valentines-week-offers) endeavors come as a great way to help incite more business and encourage patrons to visit with a friend or loved one. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 34% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Valentine's Day Promotions:** Create special promotions or limited-edition products for Valentine's Day to attract customers and increase sales. - **App-based Loyalty Programs:** Implement a mobile app with a loyalty program to offer exclusive deals and rewards to customers. - **Unique Flavors and Shapes:** Introduce new flavors and shapes of products to cater to different preferences and attract novelty-seeking customers. ### Sectors Adopting This - **Food and Beverage:** Develop innovative promotion strategies and product offerings to stand out in the competitive food and beverage market. - **Mobile App Development:** Provide businesses with mobile app development services to create effective customer loyalty programs and drive customer engagement. - **Bakery and Snack Food:** Explore new flavors and shapes in the bakery and snack food industry to capitalize on evolving consumer tastes and preferences. ## Related on Trend Hunter - [Halloween Pretzel Buckets](https://www.trendhunter.com/trends/twist-or-treat-halloween-buckets.md) - [Special Lunchtime Date Promotions](https://www.trendhunter.com/trends/lunchtime-date.md) - [Pretzel Beer Partnerships](https://www.trendhunter.com/trends/shock-top-and-auntie-annes.md) - [Sweetly Finished Pretzel Bites](https://www.trendhunter.com/trends/confetti-pretzel-nuggets.md) - [Pizza-Style Pretzel Bites](https://www.trendhunter.com/trends/pretzelria-delivery-service.md) - [Sugary Collaboration Pretzel Snacks](https://www.trendhunter.com/trends/rold-gold-selects-auntie-annes.md) - [Auntie-Themed Cash Giveaways](https://www.trendhunter.com/trends/national-auntie-day.md) - [Romantic Convenience Store Promotions](https://www.trendhunter.com/trends/themed-confections.md) - [Sweet Midwinter Pretzel Snacks](https://www.trendhunter.com/trends/berry-sweet-bitz-with-nutella.md)