# Lyrical Toast Giveaways MOOV's 'Lyric Toast Van' Gives Away Free Product Trials and Toast By Laura McQuarrie | Published 2015-09-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/free-product-trials References: [marketing-interactive](http://www.marketing-interactive.com/moov-amps-up-marketing-efforts-with-lyric-toast-mobile-van/) & [moov.hk](https://moov.hk/) To encourage people to download the MOOV app and take advantage of free product trials, the music subscription service set up a unique [food truck event](https://www.trendhunter.com/trends/heinz-ketchup-zero) called the 'Lyric Toast Van.' On the streets of Hong Kong, MOOV drove around a truck sporting a pair of headphones. After downloading the MOOV app and getting access to a free one month trial subscription, people passing by were able to grab a piece of toast from a basket—but these weren't ordinary pieces of bread. As the name of the MOOV stunt alludes, the [pieces of toast](https://www.trendhunter.com/trends/ginsters-pastry-toasties) given out were stamped with [inspirational lyrics](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign). To add even more interest to the experiential event, the pieces of bread came in unusual flavors like coffee with tea, grapefruit and taro. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 40% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Experiential Marketing:** Using unique events and giveaways to promote a product or service, creating opportunities for consumer engagement and viral marketing potential. - **Innovative Sampling:** Offering unconventional free samples to target consumers and create buzz around the brand, increasing trial and potential customer loyalty. - **Music-marketing Synergy:** Utilizing music as a promotional tool, integrating music and pop-culture themes into marketing campaigns to connect with consumers and increase brand awareness. ### Industries Being Reshaped - **Food and Beverage:** Using novelty food items and unique food events (such as food truck events) to promote a product or service and attract consumer attention. - **Music Subscription Services:** Using music-related events and giveaways that leverage the service's music-related content to engage with consumers and potentially drive subscriptions. - **Marketing and Advertising:** Incorporating innovative consumer engagement tactics like experiential marketing and unconventional sampling techniques to increase brand awareness and customer loyalty. ## Related on Trend Hunter - [Artistic Hip-Hop-Inspired Cereal Campaigns](https://www.trendhunter.com/trends/follow-your-ears.md) - [Made-to-Order Elevated Toasts](https://www.trendhunter.com/trends/toast-creations.md) - [Motion-Powered Songs](https://www.trendhunter.com/trends/motionpowered-song.md) - [Handcrafted Juice Brand Toasts](https://www.trendhunter.com/trends/juice-it-up-toast.md) - [Provocative Spread Pop-Ups](https://www.trendhunter.com/trends/marmite-dark-room.md) - [First-Taste Burger Boxes](https://www.trendhunter.com/trends/mcspicy-x-franks-redhot.md) - [Cross-Border Condiment Campaigns](https://www.trendhunter.com/trends/smuggler-marmite.md) - [New Year Sandwich Promotions](https://www.trendhunter.com/trends/urban-eat-onpack-promo.md) - [Mobile Collagen-Branded Trucks](https://www.trendhunter.com/trends/branded-mobile-truck.md)