# Complimentary Cinema Popcorn Offers Cineplex is Giving Away Free Popcorn for National Popcorn Day By Michael Hemsworth | Published 2023-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/free-popcorn References: [canadify](https://canadify.com/2023/01/17/free-popcorn-giveaway-at-cineplex-theatres-across-canada-on-january-19-2023/) & [cineplex](https://www.cineplex.com)  [Cineplex](https://www.trendhunter.com/trends/blockbuster-blizzard-treat-giveaway) has announced a new campaign for National Popcorn Day that will offer patrons free popcorn for one day only to enjoy when heading to watch a movie. The promotion will provide Scene+ members with a complimentary small popcorn when they scan their membership card at the concession stand at a participating location. The promotion will run on Thursday, January 19, 2023 only and is likely to be a hit amongst moviegoers in Canada looking to enjoy a complimentary snack at their next visit. The Cineplex free popcorn promotion could help to draw in patrons to see a movie to take advantage of the National Popcorn Day bonus. The brand's signature popcorn recipe is said to be exclusive to its theaters, and is focused on a profile that blends [buttery and salty flavors](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn) with a fluffy texture. Image Credit: Cineplex ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 9% | Activity: 15% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Complimentary Snacks:** Offering complimentary snacks as a promotional campaign can draw in customers to take advantage of the bonus, leading to potential increase in sales. - **Membership Promotions:** Offering exclusive promotions for members can incentivize more memberships and increase customer loyalty. - **National Holidays Promotion:** Running promotional campaigns during national holidays can increase brand awareness and engagement among customers. ### Industries Being Reshaped - **Movie Theaters:** Movie theaters can use complimentary snacks and membership promotions to attract more customers and increase sales. - **Membership Programs:** Membership programs can use exclusive promotions to incentivize more sign-ups and increase customer loyalty. - **Marketing and Advertising:** Offering promotions during national holidays can be an effective marketing strategy to increase brand awareness and engagement among customers. ## Related on Trend Hunter - [BYOB Popcorn Bucket Initiatives](https://www.trendhunter.com/trends/bring-your-own-bucket.md) - [Popcorn-Focused Cinema Campaigns](https://www.trendhunter.com/trends/bring-your-own-buckets.md) - [Celebratory Cinema Promotions](https://www.trendhunter.com/trends/national-cinema-day.md) - [Frozen Popcorn QSR Treats](https://www.trendhunter.com/trends/caramel-popcorn-mcflurry.md) - [Sweet Cinnamon Popcorn Snacks](https://www.trendhunter.com/trends/cinnamon-butter-microwave-popcorn.md) - [QSR Brand Movie Promotions](https://www.trendhunter.com/trends/blockbuster-blizzard-treat-giveaway.md) - [Streaming Service Pizza Promotions](https://www.trendhunter.com/trends/pizza-pizza-crave-combo.md) - [Birthday Cake-Flavored Popcorns](https://www.trendhunter.com/trends/opopop.md) - [Canadian Pastry Promotions](https://www.trendhunter.com/trends/free-beavertails-pastries.md)