# Dog Treat Vending Machines Purina is Sharing Free Pet Treats for the Holidays By Laura McQuarrie | Published 2022-11-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/free-pet-treats References: [newscenter.purina](https://newscenter.purina.com/2022-11-29-Purina-Launches-Vending-Machine-to-Dispense-Free-Pet-Treats-for-the-Holidays) & [Purina](http://Purina.com/treats/)  Pets are among some of the most spoiled family members during the holiday season and [Purina](https://www.trendhunter.com/trends/petivity-smart-pet-care) is helping pet parents spread the spirit of joy with free pet treats. Seasons Treatings at the Westfield Century City Mall in Los Angeles provides dog and cat treats via a vending machine. By answering a few questions that determine which treat Purina recommends for an animal companion, mall-goers will get a treat that matches their pet's personality. Options include popular ones like [Beggin](https://www.trendhunter.com/trends/pawliday-cheer-kit)', [PRIME](https://www.trendhunter.com/trends/prime-shake-frosted-blueberry-poptart) or Dentalife treats for dogs, or Fancy Feast Savory Treats or Friskies Party Mix for cats. To keep the magic of the season going, Purina is encouraging pet parents to share a photo of their pet enjoying their treat on social media with the #PurinaSeasonsTreatings tag. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 10% | Activity: 26% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Pet Treat Vending Machines:** Innovative vending machines that dispense free pet treats incentivize customers to visit physical stores and provide opportunities for pet food and vending machine companies to partner in creating more pet-centered vending machines. - **Customized Pet Treat Recommendations:** The use of technology to recommend and dispense personalized pet treats shows a demand for tailored products and services and disrupts traditional pet food marketing and distribution. - **Social Media Pet Marketing Campaigns:** Enabling pet owners to share their pet's experience with treats on social media can increase brand awareness, strengthen customer loyalty, and encourage participation in future marketing campaigns. ### Where This Applies - **Pet Food and Treats:** Companies that create innovative pet food and treat dispensing technologies can tap into the growing market of pet owners who prioritize their pet's experience and enjoy spoiling them. - **Vending Machines:** Vending machine companies can explore partnerships with pet food companies to create more niche and targeted vending machines, leading to increased sales and customer engagement. - **Social Media Marketing:** Pet food companies can leverage social media platforms to expand their reach and create brand awareness amongst a larger audience, building customer loyalty with tailored pet-friendly content. ## Related on Trend Hunter - [People-Pet Treat Packs](https://www.trendhunter.com/trends/mars-tails-treating-pack.md) - [Festive Pet Biscuit Boxes](https://www.trendhunter.com/trends/santa-paws-milk-cookie-box.md) - [Spooky Single-Ingredient Treats](https://www.trendhunter.com/trends/halloweenthemed-cat-treats.md) - [Dog-Specific Treat Calendars](https://www.trendhunter.com/trends/12-days-of-woofmas.md) - [Festive Dog-Friendly Countdowns](https://www.trendhunter.com/trends/bark-seasons-treatings.md) - [Premium Dog Treat Lines](https://www.trendhunter.com/trends/newmans-own-dog-treats.md) - [Holiday-Themed Dog Treats](https://www.trendhunter.com/trends/holiday-bowwow-brunch-dog-treats.md) - [Festive Pet Letter Campaigns](https://www.trendhunter.com/trends/chewy-claus.md) - [Seasonal Canine Snack Mixes](https://www.trendhunter.com/trends/jingle-jangle-for-dogs.md)