# Subtle Paparazzi-Inspired Lookbooks The Free People September 2012 Catalog Stars Martha Hunt By Meghan Young | Published 2012-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/free-people-september-2012 References: [fashiongonerogue](http://fashiongonerogue.com/free-people-goes-for-the-stylish-it-girl-in-its-september-catalogue/) & [freepeople](http://www.freepeople.com/) The Free People September 2012 lookbook takes a different turn for the fall season. In place of the typical nature-loving imagery, the photoshoot has been captured in a [bustling metropolis](https://www.trendhunter.com/trends/back-to-the-city). Considering that the outfits are less bohemian and more city chic, this change of setting is much more appropriate. Model Martha Hunt has been cast as a stylish it-girl in the Free People September 2012 lookbook. The [street style snaps](https://www.trendhunter.com/trends/knys-fall-2025) capture her impeccable fashion sense while also playing up her obvious celebrity status. Fellow paparazzi crop up from time to time throughout this voyeur perspective, which has been perfectly crafted by photographer Guy Aroch. From [edgy daytime ensembles](https://www.trendhunter.com/trends/day-3-capsule-2) to sexy nighttime dresses, no one seems to be able to take their eyes off of Hunt. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 98% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Paparazzi-inspired Lookbooks:** Opportunity to create fashion lookbooks that capture the essence of celebrity culture and street style. - **City Chic Fashion:** Disruptive innovation opportunity to cater to urban consumers with stylish and sophisticated city-inspired clothing. - **Voyeur Perspective Photography:** Emerging trend of capturing fashion imagery from a voyeuristic perspective, presenting unique storytelling opportunities. ### Industries Being Reshaped - **Fashion Retail:** Opportunity for retailers to create paparazzi-inspired lookbooks and incorporate street style into their marketing strategies. - **Photography:** Growing demand for photographers who can capture fashion shoots from a voyeuristic perspective, creating visually compelling narratives. - **Celebrity Culture:** Potential for brands to leverage celebrity status and integrate it into their fashion campaigns, appealing to consumers' fascination with the paparazzi culture. ## Related on Trend Hunter - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)