# Whimsical Womenswear Pop-Ups This Free People Pop-Up Was Recently Launched in Australia By Rebecca Byers | Published 2015-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/free-people-popup References: [oystermag](http://www.oystermag.com/look-inside-free-peoples-sydney-pop-up-shop) & [instagram](https://instagram.com/freepeopleaustralia/) A recent Free People pop-up in Australia provided an elegant and whimsical backdrop for a VIP launch event. The American Bohemian-inspired womenswear brand has been steadily building up a following in Australia, having held pop-ups there in previous years in addition to launching Australia-centered branded social media channels. The Free People pop-up consists of a two-day stint in Sydney and is characterized by its [fabric logo suspended from the ceiling](https://www.trendhunter.com/trends/extreme-cashmere-popup) and a dizzying display of delightful [knitted flowers and metal lanterns](https://www.trendhunter.com/trends/omani-desert-popup). The garden-inspired merchandising of the stylish pop-up is a perfect representation of the personality of the brand and is sure to lend itself to enticing new brand ambassadors in the country. Thus far, Free People haven't announced plans to open a permanent shop in Australia. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 74% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Bohemian Pop-ups:** Bohemian-inspired pop-up shops are an emerging trend that can be used to test new markets before investing in a permanent location. - **Whimsical Merchandising:** Whimsical merchandising is a growing trend that can provide unique experiences for customers and enhance brand loyalty. - **Branded Social Media Channels:** Many brands are creating country-centric social media channels to target specific markets and build localized communities. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can benefit from using pop-up shops to create brand experiences and generate hype before investing in a permanent location. - **Event Planning:** Event planning companies can leverage the trend of whimsical and garden-inspired pop-up shops to design unique and memorable event experiences for clients. - **Digital Marketing:** Digital marketing agencies can help brands create localized social media channels to build communities and launch targeted campaigns. ## Related on Trend Hunter - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Soft-Pink Cosmetics Pop-Up Stores](https://www.trendhunter.com/trends/kylie-cosmetics-popup.md) - [Forward-Thinking Wedding Pop-Ups](https://www.trendhunter.com/trends/anthropologie-weddings-x-pinterest.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [Personalized Embroidery Pop-Ups](https://www.trendhunter.com/trends/botanical-atelier.md) - [Artful Japanese Brand Pop-Ups](https://www.trendhunter.com/trends/beams-japan.md) - [Immersive Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-pop-up.md)