# Gloaming Beach Fashion Ads The Free People May 2014 Campaign is Shot by Anna Palma By Meghan Young | Published 2014-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/free-people-may-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/hanalei-reponty-camille-rowe-head-costa-rica-free-people-may-shoot/) & [freepeople](http://www.freepeople.com/?cm_mmc=CJ-_-Affiliates-_-VigLink-_-Product%20Catalog) The Free People May 2014 ad campaign is all about spending time at the beach. Whereas the previous April 2014 campaign centered in open fields, this time around the brand is appealing to people's desire for the summer sun to show its beautiful face. It doesn't hurt that featured throughout the photoshoot are beach-appropriate ensembles including [bikinis, coverups and short shorts](https://www.trendhunter.com/trends/reformations-second-swim-drop). Shot by Anna Palma on the sunny beaches of Costa Rica, the Free People May 2014 ad campaign stars models Camille Rowe, Sheila Marquez, Michele Ouellet and Natrishka Pather alongside pro surfer Hanalei Reponty. The [bohemian vibe](https://www.trendhunter.com/trends/opa-collection) is in full effect with the addition of tribal-like jewelry, [flowing silhouettes and sheer fabrics](https://www.trendhunter.com/trends/park-fifth). Women could easily wear some of these pieces to the musical festivals that are already popping up around the globe. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 66% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Beach Fashion:** Opportunity for innovative beachwear brands to create unique, bohemian-inspired designs that cater to the growing demand for stylish and sustainable beach apparel. - **Summer Sun:** Potential for businesses to develop sun protection products and accessories that combine function with fashion, ensuring consumers can enjoy the sun while staying safe. - **Music Festivals:** Disruptive innovation opportunity for event organizers to create immersive and sustainable festival experiences that integrate fashion, music, and art. ### Industries Being Reshaped - **Fashion:** The fashion industry can capitalize on the demand for beach-appropriate ensembles, bringing bohemian and tribal designs to the mainstream. - **Beauty:** The beauty industry can develop innovative sun protection products, such as eco-friendly sunscreen and fashionable UV-protective accessories. - **Events:** The events industry can leverage the popularity of music festivals by creating unique experiences that merge fashion, music, and art, attracting a larger and more diverse audience. ## Related on Trend Hunter - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Summer Sundress Drops](https://www.trendhunter.com/trends/park-fifth.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Playful Vacation-Ready Apparel](https://www.trendhunter.com/trends/resort-wear-label.md)