# Vietnam-Set Catalogs The Free People March 2012 Lookbook Stars Martha Hunt and Michele Ouellet By Meghan Young | Published 2012-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/free-people-march-2012-lookbook References: [fashiongonerogue](http://fashiongonerogue.com/martha-hunt-michele-ouellette-free-people-march-catalogue-joshua-allen/) & [freepeople](http://www.freepeople.com/) The Free People March 2012 lookbook was romantically shot in Vietnam. The sprawling mountain landscapes and closeups of local lifestyles add an [exotic flavor](https://www.trendhunter.com/trends/new-travel-campaign) that could not have been replicated on American soil. Since this particular fashion label is known for their boho chic style, laid-back looks and nature-loving mantra, it is only fitting that its catalog was shot in a place that accentuates all of these qualities. [Lensed by photography duo](https://www.trendhunter.com/trends/alessandro-micheles) Joshua Allen and Thomas Northcut, the Free People March 2012 lookbook follows models Martha Hunt and Michele Ouellet as they take in the sights and sounds of a small Vietnamese town. [Boldly printed tanks, billowing dresses](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) and colorful denim are at the center-point of this catalog. The American models' natural wavy hair and barely-there makeup complete the lovely looks. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 78% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Romanticizing-exotic-landscapes:** Opportunity for fashion brands to shoot catalogs in unique, foreign locations to add an exotic and romantic element to their brand image. - **Nature-inspired-fashion:** Opportunity for fashion brands to incorporate nature-inspired designs and sustainable materials into their collections to align with the growing demand for eco-friendly fashion. - **Minimalistic-makeup:** Opportunity for beauty brands to embrace the trend of minimalistic makeup, offering products that enhance natural beauty and create a fresh-faced look. ### Industries Being Reshaped - **Fashion-brands:** Fashion brands can capitalize on the trend of shooting catalogs in exotic locations to create a sense of adventure and fantasy for their customers. - **Sustainable-fashion:** Sustainability-focused fashion brands have the opportunity to showcase their eco-friendly designs and materials inspired by nature in their catalogs. - **Beauty-industry:** Beauty brands can introduce makeup products and techniques that create a minimalistic look, appealing to consumers seeking a more natural and effortless beauty routine. ## Related on Trend Hunter - [Vietnam-Inspired Furniture Series](https://www.trendhunter.com/trends/lodge-collection.md) - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Vietnam-Inspired Cosmetic Collections](https://www.trendhunter.com/trends/do-son-voyage-collection.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [On-the-Road Fashion Shows](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md)