# Boho Leather Lookbooks The Free People July 2014 Catalog Stars Candice Swanepoel By Meghan Young | Published 2014-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/free-people-july-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/candice-swanepoel-free-people-western-shoot-july/) & [freepeople](http://www.freepeople.com/) With a heavy focus on leather, the Free People July 2014 ad campaign encourages women to embrace the material for summer in a way that is as [care-free and feminine](https://www.trendhunter.com/trends/contemporary-femininity) as the brand's signature boho style. Although chock full of traditional designs including [leather pants and biker jackets](https://www.trendhunter.com/trends/the-october-collection), the catalog introduces a fringed leather kimono and and slouchy moto boots to shakes things up a bit. Starring South African top model Candice Swanepoel, the Free People July 2014 lookbook was shot both outdoors and indoors by photographer Guy Aroch. Showcasing the [pre-fall collection](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion), the looks balance between rustic and urban in a unique and, of course, stylish way. An accompanying video features the blonde beauty talking about growing up on a farm. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 22% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Leather in Summer Fashion:** There is room for innovation in creating breathable and lightweight leather materials suitable for summer clothing. - **Boho Style Incorporating Leather:** There is opportunity to create a more sustainable and eco-friendly leather production for boho fashion brands. - **Fringe on Leather Clothing:** Incorporating innovative techniques and 3D printing technology to create intricate fringe details on leather clothing can be explored further by the fashion industry. ### Sectors Adopting This - **Fashion:** In response to the trend for leather in summer fashion, fashion industry players can consider introducing eco-friendly leather alternatives and new leather finishing techniques to suit summer weather. - **Leather Production:** Innovation in creating breathable and sustainable leather can position companies as eco-friendly leaders in this industry. - **3D Printing:** The 3D printing technology industry can collaborate with the leather clothing industry to produce intricate and customizable leather fringe details for fashion-forward customers. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Festival-Ready Footwear Series](https://www.trendhunter.com/trends/aldo.md) - [Comfort-Focused Fashion Clogs](https://www.trendhunter.com/trends/free-people-x-dr-scholls.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md)