# Carefree Cottage Catalogs The Free People July 2013 Lookbook Stars a Boho Eniko Mihalik By Meghan Young | Published 2013-07-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/free-people-july-2013 References: [fashionising](http://www.fashionising.com/lookbook/b--free-people-july-13-look-book-2-59658.html) & [freepeople](http://www.freepeople.com/) Summer is a time for [camping and cottaging](https://www.trendhunter.com/trends/summer-outdoor), the latter of which the Free People July 2013 lookbook focuses on. Becoming one with nature in a chic and feminine way, model Eniko Mihalik showcases the latest crop of clothing from the [bohemian fashion brand](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025). Known for its carefree outlook when it comes to clothing designs, the catalog is particularly boho. Romantic and free-spirited, viewers are treated not only to a [great summer wardrobe](https://www.trendhunter.com/trends/golden-hour-getaway-collection) in the Free People July 2013 lookbook, but also classic cottage rituals such as bonfires, roasting marshmallows and lounging about enjoying one's natural surroundings. The images might very well inspire people to take that last minute trip before the cold weather sets in. If women take cues from the Free People July 2013 lookbook, they can even wait for early fall. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 79% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Boho Fashion Trends:** The trend towards bohemian fashion is increasing. Businesses could capitalize on this by incorporating bohemian designs in their clothing and accessory lines. - **Cottagecore Lifestyle:** More people are embracing a minimalist, rustic lifestyle. Industries offering non-urban experiences such as camping, cottage rentals, and outdoor recreation can offer new products or services that cater to this desire. - **Outdoor Photography:** There is an increasing number of people who enjoy capturing their outdoor experiences through photography. Industries such as camera manufacturers, photography courses and training, and outdoor gear retailers may capitalize on this growing trend. ### Industries Being Reshaped - **Fashion Industry:** There is a growing population that embraces the bohemian lifestyle. Fashion businesses could create more boho-inspired designs to appeal to this market. - **Hospitality Industry:** Businesses that offer lodging or non-urban experiences, such as cottage rentals or camping grounds, could promote cottagecore aesthetics to attract customers. - **Photography Industry:** As more people document their outdoor experiences, camera manufacturers could create products that cater to outdoor photography buffs. Retailers may also focus on marketing gear specifically designed for outdoor photography. ## Related on Trend Hunter - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Comfort-Focused Fashion Clogs](https://www.trendhunter.com/trends/free-people-x-dr-scholls.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Pointelle Intimates Capsules](https://www.trendhunter.com/trends/summer-of-intimates.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Playful Vacation-Ready Apparel](https://www.trendhunter.com/trends/resort-wear-label.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)