# Mishmashed Boho Fashion The Free People July 2012 Lookbook Features Karlie Kloss By Katherinev123 | Published 2012-07-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/free-people-july-2012 References: [designscene.net](http://www.designscene.net/2012/07/karlie-kloss-free-people-july-2012.html) & [freepeople](http://www.freepeople.com) The Free People July 2012 lookbook is out, and it features the gorgeous model Karlie Kloss. The red-headed beauty is photographed by Chadwick Tyler, looking [fresh and feminine](https://www.trendhunter.com/trends/contemporary-femininity) in the laid-back, boho-chic styles for which the Free People brand is known. True to the brand's relaxed and youthful aesthetic, the Free People July 2012 collection features a [medley of prints and patterns](https://www.trendhunter.com/trends/kate-spade-and-target) in a variety of hues ranging from bold red and soft rust to bright blue and eye-catching magenta. The patterns are all over the map, featuring [florals, tie-dye and stripes](https://www.trendhunter.com/trends/fioretta), while silhouettes include loose-fitting sweater jackets, casual pants with the cuffs rolled up, cropped denim vests, flirty frocks with a ruffled accent and easy-to-mix casual tops and tees. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Boho-chic Fashion:** Disruptive innovation opportunities in sustainable and ethically-made boho-chic clothing brands. - **Mix and Match Patterns:** Disruptive innovation opportunities in technology-enabled tools that help consumers mix and match patterns. - **Laid-back Aesthetic:** Disruptive innovation opportunities in creating smart fabrics that mimic the comfort and relaxed feel of boho-chic fashion. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunities in developing online platforms for curated boho-chic fashion. - **Textile Manufacturing:** Disruptive innovation opportunities in using eco-friendly materials and processes in the production of boho-chic clothing. - **Fashion Tech:** Disruptive innovation opportunities in creating fashion apps that provide personalized styling recommendations based on individual preferences. ## Related on Trend Hunter - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md) - [Collaborative Inclusive Swimwear](https://www.trendhunter.com/trends/cloud-cups.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)