# Candid Metropolitan Captures The 'Free People January 2012' Shoot is Based in NYC By Marriska Fernandes | Published 2012-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/free-people-january-2012 References: [fashiongonerogue](http://fashiongonerogue.com/karlie-kloss-free-people-january-2012-guy-aroch/) & [freepeople](http://www.freepeople.com/) The 'Free People January 2012' shoot presents model Karlie Kloss in a variety of poses throughout New York City. The catalog features supermodel Kloss as she dazzles on the [streets](https://www.trendhunter.com/trends/bergdorf-goodmans). Be it nibbling on a pretzel or taking the subway, Kloss adds her own bit of charm and style to every shot. Captured by Guy Aroch, the shoot features the latest from Free People, including [various denim looks](https://www.trendhunter.com/trends/90sinspired-denim-campaign) as well as stripy shirts. Kloss has an innocent charm about her, as she sports simple summer dresses, classic shorts, belly-bearing tops and many more fashionable collections. The Free People January 2012 shoot is full of a wide range of styles that would look great in an [urban setting](https://www.trendhunter.com/trends/back-to-the-city). ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 94% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Urban Fashion:** Disruptive innovation opportunities may arise in creating sustainable and inclusive urban fashion lines that cater to diverse urban lifestyles. - **Street Style Photography:** There is a potential for disruptive innovation in developing AI-powered street style photography platforms that can identify and curate urban fashion trends in real-time. - **Location-based Marketing:** Opportunities for disruptive innovation lie in leveraging location-based marketing technologies to target urban consumers with personalized offers and experiences based on their surroundings. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can explore disruptive innovation by incorporating sustainable and urban-friendly designs into their collections, targeting the growing market of urban consumers. - **Technology:** The technology industry can capitalize on disruptive innovation by developing advanced image recognition and AI algorithms specifically for street style photography and fashion analysis. - **Digital Marketing:** Disruptive innovation opportunities exist for digital marketers to leverage location-based marketing strategies and AI-driven personalization to engage urban consumers in a more targeted and relevant manner. ## Related on Trend Hunter - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [New York-Centric Campaigns](https://www.trendhunter.com/trends/bergdorf-goodmans.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md)