# Lightweight Bohemian Fashion The Free People Here Comes the Sun Lookbook Stars a Cool Martha Hunt By Meghan Young | Published 2012-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/free-people-here-comes-the-sun References: [fashiongonerogue](http://fashiongonerogue.com/martha-hunt-free-people-beach-bum-lookbook-anthony-nocella/) & [freepeople](http://www.freepeople.com/) Lightweight and bohemian, the looks showcased throughout the Free People Here Comes the Sun lookbook encourage a free-spirited wardrobe for the spring and summer season. Shot in studio against a sand-colored backdrop, it will get people thinking about blue waters, fluffy clouds and some much-needed beach time. Model Martha Hunt poses in front of Penn State-based photographer Anthony Nocella's lens for the Free People Here Comes the Sun lookbook. The American beauty showcases laid-back designs that make up of a wardrobe rife with boho prints, lightweight knits, oversized tees and metallic accessories. Youthful and feminine, these outfits are not just great for the beach, but also weekend day trips, music festivals and more. The Free People Here Comes the Sun lookbook also features tousled hair and understated makeup for a natural look. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 97% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Boho-chic Style:** The growing popularity of boho-chic fashion presents opportunities for innovative designs that combine classic bohemian aesthetics with modern comfort and functionality. - **Sustainable Fabric:** The rise of eco-conscious consumers has made the fashion industry turn to sustainable fabrics. Innovative materials such as bamboo, hemp, and organic cotton can be used to design bohemian-inspired clothes that are sustainable, durable, and stylish. - **Virtual Try-on Technology:** As e-commerce becomes more popular in the fashion industry, virtual try-on technology can enhance online shopping experiences for customers and reduce return rates for retailers who sell bohemian-inspired clothes online. ### Industries Being Reshaped - **Fashion Industry:** With the popularity of boho-chic fashion, designers and retailers can create innovative designs and sustainable fabrics to provide customers with comfortable, functional, and stylish outfits. - **E-commerce Industry:** As the online fashion market continues to grow, retailers could benefit from utilizing virtual try-on technology that enhances customers' online shopping experience and reduces return rates. - **Music Festival Industry:** Boho-chic clothes are a popular choice for music festival-goers, and innovative sustainable designs could provide festival-goers with comfortable, functional, and stylish outfits for their outdoor events. ## Related on Trend Hunter - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Summer Sundress Drops](https://www.trendhunter.com/trends/park-fifth.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)