# Frugal Hippie Fashions The Free People Festival Lookbook is Ready For The Concert Scene By Jana Pijak | Published 2012-04-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/free-people-festival-lookbook References: [fellt](http://fellt.com/oraclefox/2012/04/festival-bound) & [freepeople](http://www.freepeople.com/) The Free People Festival lookbook features frugal and folk-inspired fashions. From [graphically printed band tees](https://www.trendhunter.com/trends/freaks-store-2) to hippie headgear and [accent accessories](https://www.trendhunter.com/trends/frye-x-aurate), this personality-filled collection is versatile and wearable. Draped in a sea of lace-clad, fringed and embroidered looks, a model sports wild locks that complement festival-worthy wardrobe ensembles. This fashion photoshoot shines a spotlight on wide-legged trousers and flirty frocks reminiscent of the 1970s. Fitting in with the music scenes of the past and the present, this collection is the epitome of rockstar cool. Showcasing a slew of bohemian designs, the Free Pople Festival lookbook stays true to its brand values, infusing its garments with youth and personality. This advertorial puts a multitude of distinctive and authentic styles on display, exuding quality and a flawless sense of craftsmanship. Carefree and concert-ready, this lookbook paints a modernized picture of classic 70s staples. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Frugal Folk-inspired Fashion:** There is a growing demand for affordable fashion with a folk-inspired design. - **Vintage 70s Fashion:** Fashionistas are embracing the resurgence of vintage 70s fashion, with a modern twist. - **Music Festival Fashion:** There is a growing market for fashion that is tailored to the needs of concertgoers, such as comfortable and stylish outfits suitable for music festivals. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can capitalize on the demand for frugal, folk-inspired fashion by offering affordable yet authentic-looking pieces. - **Accessories Retail:** Retailers specializing in hippie headgear and accent accessories can target festival-goers and capitalize on the rising trend of music festival fashion. - **Music Festival Organizer:** Music festival organizers can collaborate with fashion designers to offer fashion collections that cater to the needs of music fans and festival-goers. ## Related on Trend Hunter - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [Comfort-Focused Fashion Clogs](https://www.trendhunter.com/trends/free-people-x-dr-scholls.md) - [Festival-Ready Footwear Series](https://www.trendhunter.com/trends/aldo.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Unique Festival Pop-Ups](https://www.trendhunter.com/trends/melo-matcha-x-free-people.md) - [Festival-Ready Fashion Rentals](https://www.trendhunter.com/trends/the-festival-closet.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md)