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# Eclectic Hippie Fashions
The Free People February Lookbook Maintains Its Classic Aesthetic

By Ariel Weber | Published 2013-02-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/free-people-february-lookbook
References: [fashion-style.becomegorgeous](http://www.fashion-style.becomegorgeous.com/fashion_news/free_people_like_a_rolling_stone_february_2013_lookbook-9739.html) & [freepeople](http://www.freepeople.com/)

The Free People February Lookbook 'Like a Rolling Stone' maintains the classic spirit the company is revered for.

Despite the ongoing changes in fashion, the clothing brand continues to stay in line with its [boho chic roots](https://www.trendhunter.com/trends/creative-class-uniform). Though it always offers fashionable garments, it also maintains a classic quality to its designs, which looks as if it could have easily come out of the 60s and 70s. [Bright, bold, and playful aztec patterns](https://www.trendhunter.com/trends/ski-collection-1) are present on several of its vests, scarves and shirts while looser pieces are complemented with more tight fitting items. In true boho fashion, floppy hats and scarves and a plethora of aztec inspired silver and turquoise jewelry adorn the head and neck of the model.

For those lovely ladies needing a bit of a [wardrobe revamp](https://www.trendhunter.com/trends/reformation-spring-2025), any of these items featured in the Free People February Lookbook should give you something distinct to spice up your attire.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 82% | Activity: 77% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Boho-chic Fashion Trends:** The popularity of boho-chic fashion design continues to be a growing trend, creating opportunities for companies to mix the classical and modern styles in their designs.
- **Aztec-inspired Patterns and Prints:** The use of Aztec-inspired patterns and prints in fashion is gaining traction, providing an opportunity for companies to create unique, bold designs.
- **Combining Loose and Tight-fitting Clothing:** The trend of combining loose and tight-fitting clothing creates a blend of comfort and fashion, providing opportunities for companies to design hybrid garments that appeal to consumers seeking both style and comfort.

### Sectors Adopting This

- **Fashion:** Fashion companies can take advantage of boho-chic trends, Aztec-inspired patterns, and the hybridization of loose and tight-fitting clothing to create unique collections that meet customer demands.
- **Jewelry:** Jewelry designers can take advantage of the demand for Aztec-inspired silver and turquoise jewelry to create unique pieces that cater to the boho-chic trend.
- **Accessories:** The demand for boho-chic accessories such as floppy hats and scarves creates opportunities for accessory companies to provide unique, fashion-forward pieces that appeal to consumers.

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