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# Boho Rocker Lookbooks
The Free People February 2014 Catalog Stars Dree Hemingway

By Meghan Young | Published 2014-01-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/free-people-february-2014
References: [fashiongonerogue](http://www.fashiongonerogue.com/dree-hemingway-anais-mali-model-free-peoples-february-catalog/) & [freepeople](http://www.freepeople.com/)

The Free People February 2014 collection foregoes urban cities and farm fields for its latest style catalog. Instead, it embraces a more [minimalist photoshoot in studio](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) to let the clothes shine a little brighter, as well as the models wearing them. Whether captured against a blue, pink or watercolor-like backdrop, it is hard not to be enchanted by the [boho rocker fashion](https://www.trendhunter.com/trends/songs-of-siren) being showcased.

Shot by photographer Emma Summerton, the Free People February 2014 lookbook stars top models Dree Hemingway and Anais Mali. From biker boots and leopard prints to maxi dresses and [elaborate jewelry](https://www.trendhunter.com/trends/frye-x-aurate), the outfits are free-spirited and feminine. The looks were perfected with tousled hair by Neil Moodie and flawless faces by Ayami Nishimura.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 100% | Activity: 81% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Minimalist Photoshoots:** Opportunity to showcase fashion in a more stripped-down and uncluttered environment.
- **Boho Rocker Fashion:** Chance to explore the fusion of bohemian and rocker styles to create unique and edgy looks.
- **Tousled Hair and Flawless Faces:** Potential for innovative hair and makeup techniques to complement and enhance fashion looks.

### Who This Affects Most

- **Fashion Photography:** Possibility to revolutionize the way fashion brands showcase their collections through minimalist studio shoots.
- **Fashion Retail:** Opportunity to tap into the growing demand for boho rocker fashion and offer unique clothing options to customers.
- **Beauty and Cosmetics:** Potential to develop new hair and makeup products specifically tailored for achieving tousled hair and flawless faces.

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