# Young Lovers Lookbooks The Free People February 2013 Catalog Stars Actor Christopher Abbott By Meghan Young | Published 2013-02-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/free-people-february-2013 References: [fashiongonerogue](http://fashiongonerogue.com/sheila-marquez-joins-christopher-abbott-of-girls-for-free-people-february-catalogue/) & [freepeople](http://www.freepeople.com/) The Free People February 2013 catalog portrays the perfect romantic tone just in time for [Valentine's Day](https://www.trendhunter.com/trends/together-valentines-day). The tale of how boy meets girl is never boring, especially to hopeful (or hopeless) romantics, and that is exactly the route this photoshoot and accompanying video, titled Roshambo, takes. It helps that the lookbook stars a familiar face, Christopher Abbott of the hit [HBO](https://www.trendhunter.com/trends/govee-x-house-of-the-dragon) show 'Girls.' Starring alongside model Sheila Marquez, the adorably disheveled actor poses in front of photographer Guy Aroch’s lens. The whirlwind love story is set in Brooklyn and begins with a game of roshambo, which is more commonly known as rock-paper-scissors. Clad in casually chic outfits that the fashion label is known for, the Free People February 2013 catalog will greatly inspire [spring style](https://www.trendhunter.com/trends/femininity-in-bloom). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 60% | Activity: 22% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Romantic Lookbooks:** Disruptive innovation opportunity: Create interactive digital lookbooks that allow users to virtually try on outfits and purchase directly from the catalog. - **Fashion Films:** Disruptive innovation opportunity: Collaborate with filmmakers to create narrative-driven fashion films that showcase clothing collections in a cinematic and engaging way. - **Celebrity Collaborations:** Disruptive innovation opportunity: Partner with popular actors or influencers to create branded lookbooks that appeal to their fanbase and create a sense of connection and authenticity. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Utilize virtual reality technology to enhance the online shopping experience and create immersive virtual fashion shows. - **Film:** Disruptive innovation opportunity: Develop a platform that connects fashion brands and filmmakers, facilitating the creation of cinematic fashion campaigns and advertisements. - **Retail:** Disruptive innovation opportunity: Integrate augmented reality technology into physical retail stores, allowing customers to visualize how clothing items would look on themselves without trying them on. ## Related on Trend Hunter - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Valentine's Day Intimates](https://www.trendhunter.com/trends/love-lemons.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Pop Star-Approved Valentine's Campaigns](https://www.trendhunter.com/trends/kate-spade-x-madison-beer.md) - [Valentine’s Day Loungewear](https://www.trendhunter.com/trends/boys-lie-x-popup-bagels.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md)