# Bohemian Western Lookbooks Annie Mcginty Stars in the Hippie Free People April Lookbook By Farida Helmy | Published 2014-04-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/free-people-april-lookbook References: [fashiongonerogue](http://www.fashiongonerogue.com/sun-chaser-annie-mcginty-goes-west-free-people-lookbook/) & [freepeople](http://www.freepeople.com/trends-sun-chaser/) Taking us on a ride, the Free People April lookbook stars the gorgeous Annie McGinty on a journey to the west coast in some of spring's best looks. The Free People April lookbook is different than most because of its intriguing storytelling theme, which revolves around the blonde stunner as a small-town girl from Kansas who travels to the west coast with her friend Esther. In the free spirited lookbook, we see the duo chasing the ocean and following the sun in this bohemian rhapsody-like story. The whimsical campaign also has a very [western-inspired feel](https://www.trendhunter.com/trends/frye-x-aurate), which is felt from the models apparel choice. McGinty poses in sheer tops, [ripped denim](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) and cowgirl hats in the hippie series, which was captured by photographer Anthony Nocella. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 5% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Bohemian Western Lookbooks:** Fashion brands can create visually enticing lookbooks with storytelling themes and western-inspired clothing. - **Hippie-inspired Fashion:** Designers can incorporate elements of free-spirited and whimsical fashion into their collections, taking inspiration from the bohemian and western fashion in the Free People April lookbook. - **Storytelling in Fashion Marketing:** Brands can use storytelling techniques in their marketing campaigns to create a unique and engaging experience for their target audience, as seen in the Free People April lookbook. ### Where This Applies - **Fashion:** Fashion brands can incorporate bohemian and western-inspired clothing in their collections and create visually engaging lookbooks and campaigns based on storytelling techniques. - **Photography:** Photographers can experiment with using storytelling themes and techniques to create visually captivating photo shoots for fashion brands and other clients. - **Marketing and Advertising:** Marketers can explore different storytelling techniques and use them in their campaigns to create immersive and memorable experiences for their target audience, as demonstrated in the Free People April lookbook. ## Related on Trend Hunter - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Comfort-Focused Fashion Clogs](https://www.trendhunter.com/trends/free-people-x-dr-scholls.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Western-Inspired Jewelry Collections](https://www.trendhunter.com/trends/frye-x-aurate.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md)