# Free Megatrend Webinar Armida Ascano Unpacks Macro Shifts in Today's World on May 5th By Hannah White | Published 2020-04-28 | About Source: Trend Hunter, https://www.trendhunter.com/trends/free-megatrend-webinar References: [trendhunter](https://www.trendhunter.com/innovation-webinars)  Join Trend Hunter's Chief Insights Officer, Armida Ascano, for a [free Megatrend webinar](https://www.trendhunter.com/trends/cybersecurity-awareness) on May 5th at 1 p.m. ET. We're all experiencing unprecedented change in our personal and professional lives, and it's hard to make sense of it all amidst the chaos. Armida will leverage Trend Hunter's 18 Megatrends Matrix to explore how consumer desires have changed in recent months, and how they'll continue to do so throughout this period of uncertainty. Consumer-centricity is going to be more important than ever in the wake of COVID-19, and this session will give you the tools you need to understand the [consumer mindset](https://www.trendhunter.com/trends/memenome-ai) and use their desires as a driving force for your business. Attendees will also learn how to develop associative thinking to better predict trends and receive a copy of Trend Hunter's new [special trend report](https://www.trendhunter.com/trends/yum-brands-inc) on the Megatrend of Cyclicality. Register [HERE](https://zoom.us/webinar/register/3515863520583/WN_fQuw1CVEROyRxYRR6sCNbg). ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 100% | Activity: 100% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [About](https://www.trendhunter.com/about) ## Key Themes ### What Makes This Trend Stand Out - **Consumer-centricity:** Disruptive innovation opportunity: Develop products, services, and experiences that cater to the changing desires and needs of consumers in the wake of COVID-19. - **Associative Thinking:** Disruptive innovation opportunity: Build frameworks and tools that enable businesses to make connections between seemingly unrelated trends and predict future consumer behaviors. - **Cyclicality Megatrend:** Disruptive innovation opportunity: Identify and capitalize on the cyclical patterns that shape consumer behaviors and preferences. ### Sectors Adopting This - **Market Research:** Disruptive innovation opportunity: Use data-driven insights to understand the evolving consumer mindset and develop strategies for business growth. - **Product Development:** Disruptive innovation opportunity: Create innovative products and services that address the changing desires and needs of consumers in the post-COVID-19 world. - **Advertising and Marketing:** Disruptive innovation opportunity: Leverage consumer-centric messaging and creative campaigns to connect with target audiences and drive business outcomes. ## Related on Trend Hunter - [Apparel-Branded Mindfulness Series](https://www.trendhunter.com/trends/mindshift-series.md) - [Learning Management Webinars](https://www.trendhunter.com/trends/niche-academy.md) - [Trend Prediction Services](https://www.trendhunter.com/trends/tagwalk.md) - [Lifelong Reskilling Cultures](https://www.trendhunter.com/trends/continuous-aiera-upskilling.md) - [Cross-Industry Insight Networks](https://www.trendhunter.com/trends/the-think-party.md) - [Inspiring Food Color Reports](https://www.trendhunter.com/trends/oterra-color-trends-2025.md) - [Future Focused Training Trends](https://www.trendhunter.com/trends/pop-future-training-method.md) - [Social Media Forecasting Tools](https://www.trendhunter.com/trends/wgsn-tiktok-analytics.md) - [AI-Powered Cultural Trend Tools](https://www.trendhunter.com/trends/culture-decoder.md)