# Online Food-Rewarding Quizzes This Website from Chipotle Tests Consumer Knowledge for Free Meals By Ady Floyd | Published 2015-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/free-meals References: [chipotlefriendorfaux](http://www.chipotlefriendorfaux.com/assets/img/FoF-logo.svg) & [thedenverchannel](http://www.thedenverchannel.com/money/debbies-deals/debbies-deals-learn-about-chipotle-food-and-get-free-food) [Chipotle](https://www.trendhunter.com/trends/chipotle-iq-2025) launched and interactive website that tests consumers' knowledge of the eatery's menu items in exchange for free meals. Offering consumers a tasty reward for answering a few questions turns the act of dining out into a [game-like experience](https://www.trendhunter.com/trends/mcdonalds-side-missions). This clever website incorporates insightful education by providing consumers with [fact-based questions](https://www.trendhunter.com/trends/triviablaze). Whether or not the consumer knows the answer, the website presents correct solutions with short and simple explanations. By combining free meals with a playful interaction, the web platform intrigues a consumer's natural lust for competition. A coupon received at the end of the game is a great way to let consumers test new dishes and help to build a long-term relationship with patrons. When a consumer has the opportunity to test a product for free, they are more likely to return to the same eatery with pleasant memories. This website is a way to begin new consumer relationships while strengthening existing ones. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 16% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Interactive Food Quizzes:** Creating interactive quizzes that test consumer knowledge of menu items can engage and educate customers while providing incentives. - **Gamification of Dining Experience:** Incorporating game-like elements into the dining experience, such as offering rewards for answering questions, can make dining out more interactive and engaging. - **Building Consumer Relationships Through Freebies:** Providing free meals or coupons as rewards can help businesses establish and strengthen relationships with customers, encouraging repeat visits and loyalty. ### Where This Applies - **Restaurant Industry:** Restaurants can utilize interactive food quizzes to both educate and engage customers, while also enticing them with rewards and encouraging repeat business. - **Gaming and Entertainment Industry:** The gamification of dining experiences opens up opportunities for collaboration between restaurants and gaming/entertainment companies to create unique and immersive experiences for customers. - **Marketing and Advertising Industry:** Using interactive quizzes and rewards as part of marketing campaigns can be an effective strategy for promoting restaurants and building customer relationships. ## Related on Trend Hunter - [Fan-Favorite QSR Trivia Games](https://www.trendhunter.com/trends/chipotle-iq-2025.md) - [Menu Discovery Challenges](https://www.trendhunter.com/trends/feel-good-foodie-challenge.md) - [Rewarding Online Burrito Games](https://www.trendhunter.com/trends/burrito-vault-game.md) - [Fast Food Personality Quizzes](https://www.trendhunter.com/trends/mcnuggets-personality-quiz.md) - [Ingredient Roundup Games](https://www.trendhunter.com/trends/chipotle-ingredient-quest.md) - [Crypto-Themed Restaurant Games](https://www.trendhunter.com/trends/buy-the-dip.md) - [Video Game-Inspired QSR Promotions](https://www.trendhunter.com/trends/chipotle-7.md) - [Digital-First Scavenger Hunts](https://www.trendhunter.com/trends/chipotle-8.md) - [Chicken Restaurant Rewards Games](https://www.trendhunter.com/trends/chick-fil-a-4.md)