# Frozen Dessert Drive-Thrus Halo Top is Giving Away Free Ice Cream Pints Online and at Events By Laura McQuarrie | Published 2019-05-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/free-ice-cream-pints References: [instagram](https://www.instagram.com/p/BxcYAJUh1_m/) & [halotop](https://halotop.ca/drive-thru) Knowing that many people are ready to welcome the summer season, low-calorie, high-protein ice cream brand [Halo Top](https://www.trendhunter.com/trends/cookies-cream-and-chocolate-caramel-brownie) is launching events to share free ice cream pints. In Vancouver and Toronto, Halo Top is hosting its first-ever Halo Top Drive-Thru "to take the edge off the May Long Weekend traffic." According to the brand, in-person events are open to not just drivers but pedestrians and cyclists too. As a sweet treat for Canadians who can't make it to either of the Halo Top Drive-Thru events in-person, Halo Top created a Virtual Drive-Thru online so that the first 5,000 Canadians to "pass" through can be rewarded with a coupon for a free pint of Halo Top ice cream. In Canada, Halo Top offers a variety of decadent flavors like [Birthday Cake](https://www.trendhunter.com/trends/birthday-cake-frozen-dessert) and Candy Bar, as well as its own take on classics like Vanilla Bean, Chocolate and Mint Chip. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 80% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Free Ice Cream:** Disruptive innovation opportunity: Develop a digital loyalty program for brands to reward customers with free ice cream in exchange for their engagement. - **Virtual Drive-thrus:** Disruptive innovation opportunity: Create a platform that allows various restaurant chains to offer virtual drive-thru experiences, catering to the growing demand for contactless dining options. - **Low-calorie Desserts:** Disruptive innovation opportunity: Design a line of low-calorie desserts that prioritize taste and indulgence without compromising nutritional value, appealing to health-conscious consumers. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Develop a technology-driven solution that enables personalized and customizable ice cream flavors, disrupting the traditional ice cream manufacturing process. - **Digital Marketing:** Disruptive innovation opportunity: Create an AI-powered marketing platform that leverages customer data to deliver targeted promotions and rewards for various food brands, increasing customer engagement. - **Restaurant and QSR:** Disruptive innovation opportunity: Implement AI-powered automation and robotics in the drive-thru process, reducing wait times and enhancing the overall customer experience. ## Related on Trend Hunter - [Guilt-Free Ice Creams](https://www.trendhunter.com/trends/cookies-cream-and-chocolate-caramel-brownie.md) - [Resolution Ice Cream Giveaways](https://www.trendhunter.com/trends/ice-cream-co.md) - [Daylight Savings Ice Cream Giveaways](https://www.trendhunter.com/trends/free-ice-cream-1.md) - [Dual-Flavor Low-Calorie Ice Creams](https://www.trendhunter.com/trends/vanilla-chocolate-twist.md) - [Valentine's Dessert Ice Creams](https://www.trendhunter.com/trends/halo-top-devils-food-cake-ice-cream.md) - [Frozen Granola-Infused Yogurt Pops](https://www.trendhunter.com/trends/halo-top-frozen-yogurt-pops.md) - [Toronto Ice Cream Deliveries](https://www.trendhunter.com/trends/ben-and-jerrys-1.md) - [Desert-Inspired Keto-Friendly Ice Creams](https://www.trendhunter.com/trends/halo-top-keto.md) - [Low-Calorie Honeycomb Ice Creams](https://www.trendhunter.com/trends/halo-top-honeycomb-crunch.md)