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# Complimentary Drive-Thru Donuts
Tim Hortons is Offering a Free Halloween Donut for Costume Wearers

By Michael Hemsworth | Published 2020-10-27 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/free-halloween-donut
References: [chewboom](https://www.chewboom.com/2020/10/26/wear-a-costume-get-a-free-halloween-donut-at-tim-hortons-on-october-31-2020/) & [timhortons](https://www.timhortons.com)

Coffee brand [Tim Hortons](https://www.trendhunter.com/trends/pumpkin-pack) has announced a new promotion that will provide patrons with a free Halloween Donut this year to all those who show off their costume prowess in a safe manner. The brand will be giving away free donuts to customers who [wear a costume](https://www.trendhunter.com/trends/auntie-annes-and-cinnabon-costumes) and go through the drive-thru at participating locations in the US. The donut itself consists of a yeast ring donut that has been covered in a chocolate fondant before being topped with some orange sprinkles.

The Tim Hortons free Halloween Donut promotion will be available to avid celebrators, but will also provide all patrons with the option to pick up one of the seasonal donuts for just 99 cents each on Halloween.

Image Credit: Tim Hortons

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 19% | Activity: 39% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What's Driving This Trend

- **Halloween-themed Promotions:** Opportunity to attract customers with special offers and discounts during the Halloween season.
- **Contactless Drive-thru:** Innovation in drive-thru services to provide a safe and convenient experience for customers during the pandemic.
- **Seasonal Food Offerings:** Creating limited-time menu items to generate excitement and increase customer engagement.

### Who This Affects Most

- **Restaurant:** Restaurants can capitalize on seasonal promotions to drive customer traffic and increase sales.
- **Food and Beverage:** Opportunity for food and beverage companies to introduce seasonal products and engage with customers in unique ways.
- **Fast Food:** Fast food chains can leverage holiday-themed promotions to attract customers and boost sales.

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