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# Liberating Diet Tanks
The Free Gluten Tank Objects to the Latest Diet Craze

By Vasiliki Marapas | Published 2014-10-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/free-gluten-tank
References: [shop.nylon](http://shop.nylon.com/collections/whats-new/products/free-gluten-tank-top) & [kiddangerous](http://www.kiddangerous.com/)

The Free Gluten tank by Kid Dangerous advocates for the rights of your favorite starchy protein. The hilarious shirt features a [pizza slice](https://www.trendhunter.com/trends/carbonaut-pizzas) and [piece of toast](https://www.trendhunter.com/trends/gluten-free-texas-toast) behind bars.

The newest, trendiest diet on the block is the gluten-free regime. Women everywhere are denying themselves the deliciousness of [pizza, pasta and beer](https://www.trendhunter.com/trends/banza-1), and giving gluten a bad name in the process. Hasn't anyone ever heard the phrase "everything in moderation"?

Well, gluten has been put in the corner for far too long! It's time to bust out your elastic-waist pants and get over this gluten-free nonsense once and for all. Wear the Free Gluten tank by Kid Dangerous as a form of protest; at the very least, no one will ask for gluten-free-anything in your presence.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 8% | Activity: 12% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Gluten-free:** Disruptive innovation opportunity: Develop innovative and delicious gluten-free alternatives for pizza, pasta, and beer.
- **Moderation:** Disruptive innovation opportunity: Create a movement or platform that promotes the idea of balanced and moderation-based diets instead of eliminating entire food groups.
- **Food Protest:** Disruptive innovation opportunity: Build a brand or community that encourages individuals to express their food preferences or dietary beliefs through creative protest merchandise.

### Where This Applies

- **Food and Beverage:** Disruptive innovation opportunity: Develop new food and beverage products that cater to the growing gluten-free market, offering tastier and healthier alternatives.
- **Health and Wellness:** Disruptive innovation opportunity: Create digital platforms or apps that promote moderation and balanced lifestyle choices, providing personalized recommendations and guidance.
- **Fashion and Apparel:** Disruptive innovation opportunity: Design clothing and accessories that allow individuals to express their dietary beliefs or preferences through creative and witty messaging.

## Related on Trend Hunter

- [Goofy Gluten-Free Bread Ranges](https://www.trendhunter.com/trends/glutenfree-bread-range.md)
- [Artisanal Gluten-Free Deliveries](https://www.trendhunter.com/trends/wildgrain.md)
- [Ready-to-Use Gluten-Free Doughs](https://www.trendhunter.com/trends/glutenfree-dough.md)
- [Gluten-Free Pasta Boxes](https://www.trendhunter.com/trends/glutenfree-pasta-box.md)
- [Gluten-Free Pizza Bagels](https://www.trendhunter.com/trends/mini-pizza-bagels.md)
- [Gluten-Free Instant Macaronis](https://www.trendhunter.com/trends/goodles-glutenfree.md)
- [Gluten-Free Pasta Collections](https://www.trendhunter.com/trends/gluten-free-giadzy-pasta.md)
- [Gluten-Free Frozen Pastries](https://www.trendhunter.com/trends/gluten-free-easy.md)
- [Gluten-Free NY-Style Bagels](https://www.trendhunter.com/trends/glutenfree-bagels.md)
