# Thievery-Based Flight Promotions JetBlue is Offering Free Giveaways to People Who Steal Their Ads By Alyson Wyers | Published 2015-10-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/free-giveaways References: [designtaxi](http://designtaxi.com/news/380448/JetBlue-Gives-Away-Free-Flights-Baseball-Tickets-To-People-Who-Steal-Its-Ads/) & [youtu.be](https://youtu.be/1kvm74nsd-Q) Free giveaways are one way to reward customers, but airline [JetBlue](https://www.trendhunter.com/trends/jetti-confetti-cookie) is going a different route to get this campaign off the ground. As a part of their #NYCTakeoff advertising initiative, the travel company placed 181 [billboard ads](https://www.trendhunter.com/trends/spirit-airlines-more-fly) in the five boroughs, each one representing a different prize -- from free Jets tickets to a complimentary flight. However, there is a catch when to comes to claiming these [free giveaways](https://www.trendhunter.com/trends/go-for-dos). In order to cash them in, you have to steal the ad. Or as JetBlue puts it, you have to be willing to be a true New Yorker and do something that seems borderline illegal. The first round of this promotion already took place, but there are plans for a repeat soon. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 27% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Guerrilla Advertising:** JetBlue's thievery-based flight promotion showcases how creative advertising can be achieved by subverting traditional norms - **Gamification:** JetBlue's thievery-based flight promotion shows how businesses can gamify their marketing tactics, leading to increased customer engagement - **Experiential Marketing:** JetBlue's thievery-based flight promotion highlights how marketers can create unique experiences to stand out in crowded markets ### Who This Affects Most - **Travel Industry:** JetBlue's thievery-based flight promotion presents an opportunity for airlines and other travel companies to think outside the box when it comes to customer loyalty programs - **Advertising Industry:** JetBlue's thievery-based flight promotion provides a compelling case study for how advertisers can attract attention and increase brand recognition through unconventional methods - **Gaming Industry:** JetBlue's thievery-based flight promotion demonstrates how gaming elements can be incorporated into marketing campaigns to drive engagement and participation ## Related on Trend Hunter - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Lost Luggage-Focused Promotions](https://www.trendhunter.com/trends/holiday-relief.md) - [Traveler-Targeted QSR Campaigns](https://www.trendhunter.com/trends/canceled-flights.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Cheeky Sandwich Seat Campaigns](https://www.trendhunter.com/trends/middle-seat.md) - [Rewarding Travel Cookies](https://www.trendhunter.com/trends/jetti-confetti-cookie.md) - [Enhanced Traveler Experiences](https://www.trendhunter.com/trends/more-fly-giveaway.md) - [Playful Hotel Campaigns](https://www.trendhunter.com/trends/bwh-hotels.md) - [Complimentary Sandwich Campaigns](https://www.trendhunter.com/trends/subway-national-sandwich-day.md)