# Delay-Inspired Drink Promotions Gordon's Gin Offers Free Gin and Tonic to Delayed Train Passengers By Laura McQuarrie | Published 2018-02-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/free-gin-and-tonic References: [huffingtonpost](http://www.huffingtonpost.co.uk/entry/you-can-now-get-a-free-gin-and-tonic-if-your-train-is-delayed_uk_5a7183a0e4b0ae29f08c325c) & [yaydelay](https://www.yaydelay.com/#landing) As much as transportation delays can be both inconvenient and annoying, Gordon's Gin is hoping to help commuters make the most of a bad situation by offering free [gin and tonic](https://www.trendhunter.com/trends/beyond-the-pour). Appealing to train travelers who frequently experience cancellations and delays, the stunt gives frustrated passengers the ability to use the #YayDelay hashtag with a tweet to unlock a mobile voucher. Following the launch of the stunt at London Waterloo, Gordon's Gin has plans to introduce #YayDelay to other stations. To make sure that not just anyone can claim a voucher by using the hashtag at random, Gordon's Gin worked with with [Eagle Eye](https://www.trendhunter.com/trends/fast-is-in-us) to develop a smart monitoring service that uses geo-data to respond to real-time spikes on social media. When a high amount of activity is detected, a voucher is released on the yaydelay.com site for delayed passengers to claim. Image Credit: Gordon's Gin ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Delay-inspired Promotions:** Offering product or service promotions to ease the frustrations of delayed transportation. - **Real-time Social Media Response:** Developing smart monitoring services that respond in real-time to social media activity for promotional purposes. - **Geolocation-enabled Promotions:** Using geo-data to offer promotions or discounts to customers based on their location and behavior. ### Who This Affects Most - **Alcohol & Beverage:** Opportunities for alcohol and beverage companies to provide unique customer experiences and promotions in unconventional settings. - **Transportation:** Opportunities for transportation companies to collaborate with other industries to enhance passenger experience during delays. - **Technology & Analytics:** Opportunities for tech companies to develop innovative services that respond to real-time social media activity and user behavior data for promotional purposes. ## Related on Trend Hunter - [Convenient Canned Classic Cocktails](https://www.trendhunter.com/trends/gibsons-london-dry-gin-tonic.md) - [Beer Branded Free IOUs](https://www.trendhunter.com/trends/heineken-ious.md) - [Fruit-Infused Gins](https://www.trendhunter.com/trends/grapefruit-rosemary.md) - [Gin-Branded Gym Sets](https://www.trendhunter.com/trends/hendricks-gym.md) - [Two-Step Spritz Campaigns](https://www.trendhunter.com/trends/make-it-pop-gordons-spritz-edition.md) - [Traveler-Targeted QSR Campaigns](https://www.trendhunter.com/trends/canceled-flights.md) - [Tropical British Gin Spirits](https://www.trendhunter.com/trends/gordons-tropical-passionfruit-gin.md) - [Alcohol-Free Underground Campaigns](https://www.trendhunter.com/trends/bakerl00.md) - [Limited-Edition Rail Safety Beers](https://www.trendhunter.com/trends/rail-safety.md)