# Free Gifts As Ads Giving Away Facebook Apps For Marketing By irenesco | Published 2007-12-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/free-gifts-as-ads-on-facebook References: [facebook](http://www.facebook.com/giftshop.php?&filter=2&sort=1&to;=) A few weeks ago I noticed this new form of ad on [Facebook](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach). Some branded products are available to be sent as free gifts within the Gifts application. This application allows you to send your friends a gifts (actually, the gift's picture), which usually costs 1 dollar, chosen between some hundreds of gifts drawings. Gifts, being just pictures, are then displayed on the recipient's profile. Every day a new gift is launched, and in the last month three of the daily gifts were free, and they were [Clinique](https://www.trendhunter.com/trends/college-fashionista-x-clinique) Happy fragrance (of course a picture of), a Harley Davidson Naughty list, and a burger phone inspired by the one featured in the movie Juno. Personal effects of this promotional tool: my attitude toward Clinique happy is better, and I realized the existence of the movie Juno, being even willing to watch it. Not bad, for such a tiny marketing tool! ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 29% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Branded Free Gifts:** Brands are offering free gifts through Facebook apps as a new form of advertising, increasing brand exposure. - **Gifts Application:** The Gifts application on Facebook allows users to send free virtual gifts to friends, creating engagement and brand recognition. - **Daily Free Gifts:** Every day, Facebook launches a new free gift in the Gifts application, attracting users and potentially driving customer loyalty. ### Who This Affects Most - **Marketing:** The use of free gifts as ads on Facebook presents new opportunities for marketers to promote brands and products. - **E-commerce:** The Gifts application on Facebook provides opportunities for e-commerce brands to showcase their products and attract potential customers. - **Entertainment:** The use of free gifts related to movies, such as the Juno-inspired burger phone, opens up possibilities for the entertainment industry to engage with fans and promote movie releases. ## Related on Trend Hunter - [Creative Gift Wrap](https://www.trendhunter.com/trends/clash-royale.md) - [Free Food-Promoting Campaigns](https://www.trendhunter.com/trends/burger-king-whopper.md) - [Digital Gift Creators](https://www.trendhunter.com/trends/gifts-qr.md) - [AI-Powered Digital Gifting Experiences](https://www.trendhunter.com/trends/magical-moments.md) - [Perks-Filled Activations](https://www.trendhunter.com/trends/really-good-mood-machine.md) - [Wishlist-Spotlighting Billboards](https://www.trendhunter.com/trends/sephora-holiday-billboard.md) - [Cheeky Wrap-Focused Campaigns](https://www.trendhunter.com/trends/wrap-exchange.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md)