# Colorful Prebiotic Wraps Genius' Free-From Wraps Support Good Gut Health By Laura McQuarrie | Published 2018-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/free-from-wraps References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/09/genius-good-for-gut.html) & [geniusglutenfree](http://www.geniusglutenfree.com/) Genius recently unveiled two all-new [free-from wraps](https://www.trendhunter.com/trends/protein-up-carb-down) as part of its 'Good for the Gut' range: the Genius Fibre Fest Beetroot Wraps and the Genius Fibre Fest Kale Wraps. As well as being made without gluten or dairy, these wraps will be appealing to [gut-conscious consumers](https://www.trendhunter.com/trends/gutzy), as the food products are enriched with a [natural prebiotic](https://www.trendhunter.com/trends/bread-prebiotic-multigrain). To help the new products stand out to health-conscious consumers, Genius worked with the B&B Studio on the vibrant design for the product packaging, which takes cues from the featured ingredients in each product. While the Genius Fibre Fest Beetroot Wraps are paired with a pattern that references layers of brightly colored beets, the Genius Fibre Fest Kale Wraps features colorful kale leaves. In comparison to the average wrap with gluten, these nourishing options from Genius provide three times the amount of fibre and fewer carbohydrates. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Free-from Wraps:** Opportunity to tap into the growing market of consumers looking for gluten-free and dairy-free food options. - **Good Gut Health:** Potential for introducing more prebiotic-enriched food products to cater to health-conscious consumers. - **Vibrant Packaging Design:** Chance to create eye-catching packaging that showcases the product's unique ingredients and appeals to health-conscious consumers. ### Who This Affects Most - **Food and Beverage:** Expanding the range of free-from wraps and incorporating prebiotic ingredients offers new market opportunities. - **Health and Wellness:** Creating and marketing food products that support gut health can capitalize on the growing trend of consumers prioritizing their well-being. - **Packaging and Design:** Meeting the demand for visually appealing and informative packaging design can be a disruptive innovation opportunity in the food industry. ## Related on Trend Hunter - [Pillowy Gluten-Free Bread Products](https://www.trendhunter.com/trends/soft-white-wraps.md) - [Gut Health Support Granolas](https://www.trendhunter.com/trends/biome-granolas.md) - [Real-Food Prebiotic Drinks](https://www.trendhunter.com/trends/daily-gut-health-support.md) - [Gut-Friendly Snack Chips](https://www.trendhunter.com/trends/boundless-chips.md) - [Prebiotic-Enhanced Breads](https://www.trendhunter.com/trends/hero-bread.md) - [Dessert-Like Gut Health Snacks](https://www.trendhunter.com/trends/activia-gut-health.md) - [Prebiotic Fiber Blends](https://www.trendhunter.com/trends/snow-prebiotic-fibres.md) - [Prebiotic Gut Health Snacks](https://www.trendhunter.com/trends/gutzy.md) - [Artificial Ingredient-Free Bread Ranges](https://www.trendhunter.com/trends/naturally-genius-bread.md)