# Wholesome Free-From Treats Pure Batch Makes Vegan, Gluten-Free & Soy-Free Cookies, Brownies & More By Laura McQuarrie | Published 2019-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/free-from-treats References: [thedieline](https://thedieline.com/blog/2019/9/19/the-9-best-brands-we-saw-at-expo-east-2019) & [purebatch](https://purebatch.com/shop/sample-pack) Pure Batch makes [free-from treats](https://www.trendhunter.com/trends/antoninas-glutenfree-bakery-range) and sells them in portion-controlled packs with minimalist branding. With products like its All Day Brownies, Smartest Cookies and Chocolate Coconut Truffles, Pure Batch helps to satisfy a sweet tooth in a better-for-you way, all without [gluten or soy](https://www.trendhunter.com/trends/glutenfree-treats). According to the brand, "Pure Batch services a modern wellness lifestyle where each batch is designed to give your body a healthy dose of protein, fiber, fat and [low-glycemic sugar](https://www.trendhunter.com/trends/nebula-snacks)—anytime, anywhere." The whole food, plant-based indulgences were created to be enjoyed by all without guilt or fear. In addition to offering a sample pack with a limited-edition insulated cooler, the brand also offers a subscription option to support ongoing clean snacking. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 26% | Activity: 52% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Free-from Treats:** The trend towards clean eating and healthier snacking is creating opportunities for innovative companies like Pure Batch that offer indulgent, yet wholesome free-from treats. - **Portion-controlled Snacking:** The popularity of portion-controlled snacking is driving brands like Pure Batch to offer convenient, guilt-free snacks that cater to modern wellness lifestyles. - **Subscription Snacking:** Subscription snack services like Pure Batch's offer an ongoing supply of healthy treats while creating opportunities for personalized and curated snacking experiences. ### Industries Being Reshaped - **Health Food Industry:** Pure Batch's free-from treats represent a disruptive innovation opportunity in the health food industry by offering healthier snacking options without sacrificing flavor. - **Subscription Box Industry:** Subscription services like Pure Batch's offer a unique opportunity to disrupt the traditional snacking industry by providing personalized, curated and healthy snacking experiences. - **Vegan and Gluten-free Food Industry:** The growing vegan and gluten-free food industry presents opportunities for companies like Pure Batch to provide indulgent snacks that cater to a diverse range of dietary needs. ## Related on Trend Hunter - [Soft-Baked Free-From Cookies](https://www.trendhunter.com/trends/dark-chocolate-chip-cookies.md) - [Free-From Protein Cookies](https://www.trendhunter.com/trends/good-word.md) - [Better-for-You Baked Goods](https://www.trendhunter.com/trends/rule-breaker-snacks.md) - [Clean-Ingredient Cookie Doughs](https://www.trendhunter.com/trends/doughy.md) - [Clean Recipe Cookie Mixes](https://www.trendhunter.com/trends/my-better-batch-cookie-mix.md) - [Nut-Free Plant-Based Brownies](https://www.trendhunter.com/trends/plant-based-brownie.md) - [vegan Ready-to-Bake Cookie Doughs](https://www.trendhunter.com/trends/readytobake-cookie-dough1.md) - [Indulgent Gluten-Free Cookies](https://www.trendhunter.com/trends/goji-berries-and-chocolate.md) - [Plant-Based Mini Cookies](https://www.trendhunter.com/trends/grain-free-cookie-bites.md)