# Sweetened Free-From Confections Free From Fellows' Sweets Have No Sugar, Gelatin or Gluten By Laura McQuarrie | Published 2017-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/free-from-fellows References: [candyindustry](https://www.candyindustry.com/articles/87959) & [freefromfellows](http://freefromfellows.com/) Free From Fellows is expanding upon its collection of clean-label free-from sweets with new products like Rhubarb & Custard-flavored hard candies, Pear Drops and lollipops. All of these new confections are free from gelatin, gluten and sugar—instead, they are alternatively sweetened. While there is a growing demand for free-from sweets, Free From Fellows found that there were gaps in the market, noting that "there are many products out there that are [sugar-free or gluten-free](https://www.trendhunter.com/trends/mcdougalls-vegan-jelly) but not gelatin-free or vice versa." These new products join existing releases from the brand, including [Gummy Bears](https://www.trendhunter.com/trends/katjes-wild-free), Cola Bottles and Midget Gems, which show that it's still possible to indulge and at the same time, avoid some ingredients that are artificial or undesirable. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 32% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Clean-label Confections:** There is an opportunity to create more clean-label confections like Free From Fellows' sweets that cater to consumers looking for natural and healthier alternatives. - **Free-from Sweets:** There is a growing demand for free-from sweets that are not only gluten-free or sugar-free but also free from other undesirable ingredients like gelatin. - **Alternative Sweeteners:** Research and development of alternative sweeteners could create disruptive innovation opportunities to cater to consumers who want to avoid artificial sweeteners. ### Industries Being Reshaped - **Confectionery Industry:** Companies in the confectionery industry can expand their product offerings by creating clean-label free-from sweets like Free From Fellows' confections to meet the increasing demand for healthier snacks. - **Food and Beverage Industry:** Manufacturers within the food and beverage industry can explore the use of alternative sweeteners and natural ingredients to create healthier and more desirable products for consumers. - **Natural Supplements Industry:** Alternative sweeteners and natural ingredients used in creating healthy confections like Free From Fellows' sweets can open up opportunities for the natural supplements industry. ## Related on Trend Hunter - [Reduced Sugar Gummy Candies](https://www.trendhunter.com/trends/rowntrees-gummies.md) - [Guilt-Free Gummy Candies](https://www.trendhunter.com/trends/neatsweets.md) - [Gut-Friendly Candy Products](https://www.trendhunter.com/trends/savvy-sweets.md) - [Health-Minded Sugar-Free Candy Ranges](https://www.trendhunter.com/trends/stockleys-sugarfree-candies.md) - [Zero-Sugar Fish Gummies](https://www.trendhunter.com/trends/berry-gummy-guppies.md) - [Sugar-Free Marshmallow Treats](https://www.trendhunter.com/trends/barratt-flumps-sugar-free.md) - [Low-Sugar Plant-Powered Candies](https://www.trendhunter.com/trends/yumy-candy.md) - [Plant-Based Chewy Candies](https://www.trendhunter.com/trends/plant-based-candy.md) - [No-Added-Sugar Candy Drops](https://www.trendhunter.com/trends/vimto-zero-fruit-drops.md)