# Free-From Cracker Thins Kallø Launched Its First Plant-Based, Gluten-Free Crackers By Laura McQuarrie | Published 2023-11-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/free-from-cracker References: [fabnews.live](https://fabnews.live/kallo-enters-the-cracker-category-with-brand-new-veggie-thins-innovation/) & [instagram](https://www.instagram.com/p/Cy5scgFr7Ll/?hl=en)  [Kallø](https://www.trendhunter.com/trends/kall-veggie-cakes-sea-salt-cider-vinegar) is expanding its successful snack portfolio by introducing its first [free-from crackers](https://www.trendhunter.com/trends/miltons-gluten-free-crackers) and its foray into the crispbread category introduces options that are plant-based and made without gluten. The all-new Kallø Veggie Thins are made with [fiber-rich chickpeas](https://www.trendhunter.com/trends/caulitos) and baked for a crunchy texture. Free from artificial flavors, colors and preservatives, the cracker thins are suitable for all sorts of ingredient-conscious consumers, including those who are vegan or celiac. Just in time for the holiday season, the range is making its way to store shelves with three flavors: Rosemary & Sea Salt, Kallø Veggie Thins Mixed Seeds, and Beetroot & Mixed Seed. As the crispbread and cracker category continues to grow, the brand is hitting the key points consumers want: taste, convenience and nutrition. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 51% | Activity: 25% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Snacks:** The introduction of Kallø's plant-based and gluten-free cracker thins taps into the growing trend of consumers seeking healthier and more sustainable snack options. - **Ingredient-conscious Foods:** Kallø's free-from cracker thins cater to consumers who prioritize knowing the ingredients in their snacks and avoid artificial flavors, colors, and preservatives. - **Expansion of the Crispbread Category:** Kallø's entry into the crispbread market offers consumers additional choices in the ever-expanding category and aligns with their desire for taste, convenience, and nutrition in a snack. ### Where This Applies - **Snack Foods:** Kallø's new range of free-from cracker thins caters to the growing market of consumers seeking healthier and more sustainable snack options. - **Gluten-free Products:** Kallø's introduction of gluten-free cracker thins addresses the needs of consumers with celiac disease or gluten intolerance, providing them with a tasty and convenient snack option. - **Health and Wellness Foods:** Kallø's plant-based, fiber-rich cracker thins align with the increasing demand for health-conscious snacks and offer a nutritious alternative to traditional crispy snacks. ## Related on Trend Hunter - [Crispy Plant-Based Snack Cakes](https://www.trendhunter.com/trends/kall-veggie-cakes-sea-salt-cider-vinegar.md) - [Free-From Snacking Crackers](https://www.trendhunter.com/trends/grain-free-cracker.md) - [Mini Veggie Cakes](https://www.trendhunter.com/trends/mini-veggie-cakes.md) - [Herbaceous Buckwheat Crackers](https://www.trendhunter.com/trends/buckwheat-crackers.md) - [Free-From Protein-Rich Crackers](https://www.trendhunter.com/trends/every-body-eat-crispbread-crackers.md) - [Piquant Free-From Crackers](https://www.trendhunter.com/trends/all-seed-crackers.md) - [Crispy Curry-Flavored Snack Cakes](https://www.trendhunter.com/trends/thai-curry-veggie-cakes.md) - [Small-Batch Gluten-Free Crackers](https://www.trendhunter.com/trends/once-again-graham-crackers.md) - [Low-Calorie Chickpea Crisps](https://www.trendhunter.com/trends/tasty-thins.md)