# Crunchy Protein Cookies Lenny & Larry's Free-From Cookies are Packed with 20 Grams of Protein By Laura McQuarrie | Published 2018-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/free-from-cookies References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/3994-new-on-the-shelves) & [lennylarry](https://www.lennylarry.com/products/crunchy-cookies-cinnamon-sugar-1.25oz/) Lenny & Larry's previously launched a series of individually wrapped, [protein-rich free-from cookies](https://www.trendhunter.com/trends/grainfree-protein-cookie) and it is now introducing a new take on this baked good that's crunchy and smaller in size, yet still packed with protein. The [bite-size Complete Crunchy Cookies](https://www.trendhunter.com/trends/cronchclub) are packed into single-serve packs that contain 20 grams of protein and 14 grams of fiber. These crunchy cookies are non-GMO, vegan and offered in a variety of flavors like Double Chocolate, Cinnamon Sugar and classic Chocolate Chip. As many consumers have made the switch from eating larger portions to smaller mini-meals and snacks throughout the day, snacks—both sweet and savory—are prominently featuring their [high protein content](https://www.trendhunter.com/trends/highprotein-snacks) as a key selling point on packages. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 35% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Crunchy Protein Snacks:** Opportunity for brands to innovate and offer a variety of bite-sized, protein-packed snacks that cater to consumers' preference for smaller portions and higher protein content. - **Free-from Food:** Potential for companies to create more free-from food options, such as vegan and non-GMO, to meet the growing demand for dietary-specific products. - **Enhanced Snack Packaging:** Enterprises could explore innovative packaging solutions that cater to single-serve, on-the-go snacks, providing convenience and freshness to consumers. ### Who This Affects Most - **Food Manufacturing:** Disruptive opportunities for food manufacturers to develop new products and flavors that align with the trend of crunchy protein cookies and other high-protein snacks. - **Health and Wellness:** Possible growth areas for health and wellness companies to provide healthier snack options, such as free-from cookies, that are vegan and non-GMO. - **Packaging Industry:** Opportunity for packaging companies to design and produce innovative single-serve packaging solutions that enhance the convenience and freshness of protein-rich snacks. ## Related on Trend Hunter - [Oversized Plant Protein Bars](https://www.trendhunter.com/trends/cookiefied-big-bar.md) - [Protein-Packed Cookie Snacks](https://www.trendhunter.com/trends/the-complete-cookie-strawberry-shortcake.md) - [Shortcake-Inspired Protein Cookies](https://www.trendhunter.com/trends/strawberry-shortcake-complete-cookie.md) - [Protein-Powered Mini Cookies](https://www.trendhunter.com/trends/protein-mini-cookies.md) - [Gooey Protein Cookies](https://www.trendhunter.com/trends/taylor-chip-protein-cookie.md) - [Pea Protein Cookies](https://www.trendhunter.com/trends/catalina-crunch-2.md) - [Protein-Rich Cookies](https://www.trendhunter.com/trends/banana-chocolate-chip-complete-kickstart-bar.md) - [Snackable Protein Pretzels](https://www.trendhunter.com/trends/fitzels.md) - [Chocolate Protein Cookies](https://www.trendhunter.com/trends/wicked-protein.md)