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# Organic Free-From Candies
The Lovely Candy Co. Launched an Organic, Vegan and Non-GMO Candy Line

By Laura McQuarrie | Published 2018-03-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/free-from-candy
References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/3962-new-on-the-shelves) & [lovelycandyco](https://lovelycandyco.com/)

The Lovely Candy Co. recently launched an entirely [USDA](https://www.trendhunter.com/trends/organic-lollipops)-certified organic candy line that's also completely [vegan, non-GMO, gluten-free](https://www.trendhunter.com/trends/katjes-cosmic-visions) and made without peanuts—which makes them perfect for packing as a school snack for kids.

Some of the new products that can be found in the organic candy line from The Lovely Candy Co. include individually wrapped fruit-flavored candy chews, hard candies in both Original and Tropical flavor mixes, plus [fruit-flavored lollipops](https://www.trendhunter.com/trends/zolli-candy-seasonal-packaging) and mints.

As many consumers are still looking to indulge their sweet tooth in a way that supports better eating habits, a number of brands are launching reformatted confections with an emphasis on clean ingredient lists. The Lovely Candy Co. prides itself on offering small-batch products that are made without artificial ingredients and high fructose corn syrup.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 54% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Clean Ingredient Confections:** The trend of launching reformatted confections with an emphasis on clean ingredient lists presents an opportunity for brands to cater to consumers looking for healthier indulgences.
- **Organic Candy:** The trend of launching USDA-certified organic candy lines provides an opportunity for companies to tap into the growing demand for organic and natural products.
- **Vegan and Non-gmo Treats:** The trend of creating vegan and non-GMO candy options opens up opportunities for brands to cater to consumers seeking plant-based and allergen-friendly treats.

### Who This Affects Most

- **Candy Manufacturing:** The candy manufacturing industry can explore disruptive innovation opportunities by incorporating clean ingredients, organic certifications, and vegan/non-GMO options into their product offerings.
- **Health Food Retail:** The health food retail industry has the potential to embrace the trend of clean ingredient confections and organic candy by stocking and promoting these products to health-conscious consumers.
- **School Snack Providers:** School snack providers can capitalize on the demand for healthier treats by offering organic, vegan, and non-GMO candy options that meet dietary restrictions and preferences of students.

## Related on Trend Hunter

- [Plant-Based Chewy Candies](https://www.trendhunter.com/trends/plant-based-candy.md)
- [Organic Allergen-Free Candies](https://www.trendhunter.com/trends/yumearth-candies.md)
- [Free-From Halloween Candies](https://www.trendhunter.com/trends/yumearth-sour-littles.md)
- [Low-Sugar Plant-Powered Candies](https://www.trendhunter.com/trends/yumy-candy.md)
- [Organic Recipe Lollipop Products](https://www.trendhunter.com/trends/organic-lollipops.md)
- [Organic Nut-Based Candies](https://www.trendhunter.com/trends/candy-pieces.md)
- [Environmentally Friendly Candies](https://www.trendhunter.com/trends/climate-candies.md)
- [Festive Free-From Candy Collections](https://www.trendhunter.com/trends/yumearth-holiday-range.md)
- [DTC Clean Label Chocolates](https://www.trendhunter.com/trends/simply-candy.md)