# Free-From Baking Mixes 'Swerve Sweets' Contain No Grains, Gluten and Spotlight a Sugar Replacement By Laura McQuarrie | Published 2018-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/free-from-baking-mixes References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/3988-new-on-the-shelves) & [swervesweet](https://swervesweet.com/recipes) Swerve's 'Swerve Sweets' is a new line of [free-from baking mixes](https://www.trendhunter.com/trends/fuel10k-baking-mix-range) that provides consumers with an effortless way to make "premium carb-conscious treats" like cake, pancakes, waffles and cookies. The ketogenic-friendly baking mixes are made without GMO ingredients, gluten, grains and feature Swerve's zero-calorie sugar replacement, which is made from erythritol, natural flavors and prebiotic fibers. The new baking mixes make it easy for consumers to prepare a better-for-you take on classics like [chocolate chip cookies](https://www.trendhunter.com/trends/dark-chocolate-chip-cookies) for snacks, as well as sweet dessert and breakfast goods. Gluten-free consumers used to be limited to a few products, but a growing number of brands are creating products that cater to the larger free-from market—at the same time, this is the more appealing to those who are seeking out [clean-label products](https://www.trendhunter.com/trends/antoninas-glutenfree-bakery-range). ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 7% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Free-from Baking Mixes:** Opportunity for disruptive innovation in creating more varieties of free-from baking mixes using natural ingredients and clean-label products. - **Ketogenic-friendly Products:** Potential for disruptive innovation in developing ketogenic-friendly products with zero-calorie sugar replacements and low-carb ingredients. - **Expansion of Free-from Market:** Disruptive innovation opportunities in expanding the free-from market by creating more products that cater to gluten-free and clean-label consumers. ### Who This Affects Most - **Food Manufacturing:** The food manufacturing industry could explore disruptive innovation by incorporating free-from baking mixes into their product offerings. - **Healthy Snack Industry:** Opportunity for disruptive innovation in the healthy snack industry by developing ketogenic-friendly snack products using natural and clean-label ingredients. - **Gluten-free Market:** Disruptive innovation opportunities in the gluten-free market by creating more products that cater to the growing demand for gluten-free, clean-label options. ## Related on Trend Hunter - [Farmer-Supporting Baking Mixes](https://www.trendhunter.com/trends/gluten-free-baking-mixes.md) - [Keto-Friendly Baking Mixes](https://www.trendhunter.com/trends/ketogenic-seed-baking-mix.md) - [Sugar-Free Baking Mixes](https://www.trendhunter.com/trends/sugarfree-cake-mix.md) - [Flaky Free-From Biscuit Mixes](https://www.trendhunter.com/trends/biscuit-mix.md) - [Vanilla-Flavored Baking Blends](https://www.trendhunter.com/trends/simple-mills-1.md) - [Decadent Free-From Donuts](https://www.trendhunter.com/trends/plant-based-donuts.md) - [Health-Focused Plant-Based Baking Mixes](https://www.trendhunter.com/trends/plantbased-baking-mix.md) - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Health-Conscious Brownie Mixes](https://www.trendhunter.com/trends/grainfree-fudge-brownie-mix.md)