# Free Holiday Flight Campaigns Jet Blue Offered Free Flights to Get People Home for the Holidays By Laura McQuarrie | Published 2013-12-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/free-flights References: [designtaxi](http://designtaxi.com/news/362876/US-Airline-Offers-Free-Flights-To-Passengers-Traveling-Home-For-Christmas/) & [mashable](http://mashable.com/2013/12/23/jetblue-christmas/) This year, there have been a ton of [airlines getting in the Christmas spirit](https://www.trendhunter.com/trends/festive-inflight-experiences) by doing good deeds for passengers and Jet Blue is another example of an airline following this pattern, by offering surprise [free flights to people](https://www.trendhunter.com/trends/more-fly-giveaway). For its "Fly it Forward" campaign, Jet Blue searched for people who were looking to [share a ride home on Cragislist](https://www.trendhunter.com/trends/santastrophe) and instead, give them a free ticket home. The lucky individuals were reached out to on a video chat and each person was elated to hear that Jet Blue would be getting them home fast and hassle-free, without any charge to them. The heartwarming campaign puts a face to some of the many people that have to make long trips to get home and it truly demonstrates good deeds in the spirit of giving. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 20% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Holiday Giving Campaigns:** Opportunity for airlines and other companies to participate in holiday giving campaigns to create positive brand associations. - **Surprise and Delight Marketing:** Opportunity for brands to surprise customers with unexpected freebies or experiences to create positive emotional connections. - **Video Chat Communication:** Opportunity to leverage video chat technology to create personalized and emotional connections with customers during surprise initiatives. ### Sectors Adopting This - **Airlines:** Airlines can participate in holiday giving campaigns to foster customer loyalty and enhance brand reputation. - **Hospitality:** Hotels and resorts can implement surprise and delight strategies to create memorable experiences for guests. - **Technology:** Technology companies can develop video chat platforms and tools for businesses to enhance customer communication and engagement. ## Related on Trend Hunter - [Heartwarming Holiday Initiatives](https://www.trendhunter.com/trends/heartwarming-holiday-initiative.md) - [Festive Senior Deliveries](https://www.trendhunter.com/trends/jolly-trolley.md) - [Festive Airline Post Boxes](https://www.trendhunter.com/trends/letters-to-santa-campaign.md) - [Soda-Themed Airline Competitions](https://www.trendhunter.com/trends/jetblue-1.md) - [Complimentary In-Flight Music Streaming](https://www.trendhunter.com/trends/delta-and-spotify.md) - [Humorous Playful Airline Campaigns](https://www.trendhunter.com/trends/seat-blocker.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Valentine's Day Flight Promotions](https://www.trendhunter.com/trends/valentines-day-flight.md) - [Rewarding Travel Cookies](https://www.trendhunter.com/trends/jetti-confetti-cookie.md)