# Tweeting for Air Fare Free Flight Follow Friday Taps into User Behavior on Twitter By The Rabbit Agency | Published 2010-03-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/free-flight-follow-friday References: [therabbitagency](http://therabbitagency.com/2010/03/palma/) & [bmibaby](http://www.bmibaby.com/bmibaby/news/2010/free_flight_follow_friday.aspx) Follow Friday has had a makeover thanks to low fares airline bmibaby. For the last 4 weeks, bmibaby has encouraged [Twitter](https://www.trendhunter.com/trends/firehouse-subs-name-of-the-day) users to change their hash tag from #FF (Follow Friday) to #FFFF (Free Flight Follow Friday). By doing this they are nominating friends they think deserve to win one of three [pairs of flights](https://www.trendhunter.com/trends/reminder-for-flying) to a bmibaby destination. This simple [social media campaign](https://www.trendhunter.com/trends/more-fly-giveaway) taps into existing user behavior and adds a reward to an already popular concept. Past winners have won tickets to Prague, Mallorca, Alicante and Malaga. The Free Flight Follow Friday campaign ends March 26th so there’s still time to nominate all your UK friends this Friday! ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 36% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Social Media Campaigns:** Low cost airlines could leverage social media platforms like Twitter to create interactive campaigns and reach a wider audience. - **Incentivized User Behavior:** Businesses can incentivize user behavior by offering rewards to users who engage with their campaigns or interact with their brand on social media platforms. - **Follower-based Contests:** Follower-Based Contests on Twitter provide an opportunity for businesses to build a loyal following and expand their brand presence online. ### Who This Affects Most - **Airline Industry:** Airlines can leverage social media platforms like Twitter to create interactive campaigns and reach a wider audience, such as the Free Flight Follow Friday Campaign by bmibaby. - **Hospitality Industry:** Hotels and resorts can incentivize user behavior by offering rewards to users who engage with their campaigns or interact with their brand on social media platforms. - **Travel Industry:** Follower-Based Contests on Twitter provide an opportunity for travel businesses to build a loyal following, showcase their offerings and expand their brand presence online. ## Related on Trend Hunter - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Fry Lover Travel Campaigns](https://www.trendhunter.com/trends/frequent-fryer-program.md) - [Valentine's Day Flight Promotions](https://www.trendhunter.com/trends/valentines-day-flight.md) - [Brand-Reimbursed Bag Fees](https://www.trendhunter.com/trends/hidden-valley-checked-bag-fees.md) - [Fried Chicken Travel Promotions](https://www.trendhunter.com/trends/bbq-chicken-and-korea-tourism-organization.md) - [Cheeky Chicken Wings Promotions](https://www.trendhunter.com/trends/chicken-wings-promotion.md) - [Departure Lounge Pop-Ups](https://www.trendhunter.com/trends/holidata-lounge.md) - [Budget-Friendly Airline Campaigns](https://www.trendhunter.com/trends/sunwing-vacations1.md) - [Weekly Tex-Mex Meal Campaigns](https://www.trendhunter.com/trends/fajita-fridays.md)