# Complimentary Sparkling Drink Promotions Free evian+ Sparkling Drinks are Being Offered This Week By Michael Hemsworth | Published 2021-08-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/free-evian References: [bevnet](https://www.bevnet.com/news/2021/evian-giving-away-a-free-pack-of-mineral-enhanced-sparkling-drink-to-help-with-the-least-productive-time-of-day) & [evian](https://www.evian.com/en_us/planet) Professionals looking to increase their productivity in the afternoon are being rewarded this week with free [evian](https://www.trendhunter.com/trends/evian-carbonated-water)+ to help them push past their mental fatigue. The brand announced a new campaign that will see it giving away free packs of its new [flavored sparkling beverage](https://www.trendhunter.com/trends/functional-beverage-category) that's enhanced with minerals in select markets across the US this week. The campaign will enable professionals to visitor evianfeedyourmind.com through August 28 from 2pm to 5pm to sign up for a free delivery of a six-pack of evian+ The free evian+ campaign was developed with data from surveys that found 2:55pm to be the most unproductive time of the day for many workers and will no doubt help a number of professionals to make it past the [afternoon slump](https://www.trendhunter.com/trends/3pm-afternoon-bites). ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 44% | Activity: 67% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Enhanced Flavored Sparkling Beverage:** Opportunity for beverage companies to innovate by enhancing sparkling drinks with minerals and flavors - **Afternoon Productivity Boosters:** Opportunity for companies to create products and services that help workers boost their productivity during the afternoon slump - **Personalized and Targeted Promotions:** Opportunity for brands to use targeted promotions based on consumer data to attract and retain customers ### Industries Being Reshaped - **Beverage Industry:** Potential opportunity for beverage companies to innovate with enhanced sparkling drinks to attract consumers seeking a productivity boost - **Health and Wellness Industry:** Opportunity for companies in the health and wellness space to create products and services that help workers maintain productivity throughout the day - **Marketing and Advertising Industry:** Opportunity for companies in the marketing and advertising space to create targeted promotions that are personalized to consumer needs and preferences ## Related on Trend Hunter - [Beneficial Carbonated Waters](https://www.trendhunter.com/trends/evian-carbonated-water.md) - [Afternoon Break-Encouraging Campaigns](https://www.trendhunter.com/trends/halfday-iced-teas.md) - [Paradise Sparkling Water Activations](https://www.trendhunter.com/trends/greetings-from-paradise.md) - [On-Demand Bubbly Water Campaigns](https://www.trendhunter.com/trends/press-for-bubly.md) - [Hydrating Festival Pop-Ups](https://www.trendhunter.com/trends/club-hydration.md) - [Wellness-Minded Brand Initiatives](https://www.trendhunter.com/trends/found-bubbly.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md) - [Functional Sparkling Water](https://www.trendhunter.com/trends/centr-enhanced-drink.md) - [Recyclable Packaging Sparkling Waters](https://www.trendhunter.com/trends/canned-sparkling-water.md)