# Rideshare Ice Cream Giveaways Uber's 'Free Cone Fridays' Giveaway Lasts Until the End of Summer By Mary Van Puymbroeck | Published 2017-08-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/free-cone-fridays References: [torontolife](https://torontolife.com/food/heres-get-free-ice-cream-every-friday-rest-summer/) & [uber](https://www.uber.com/en-CA/ice-cream/) Rideshare giant [Uber](https://www.trendhunter.com/trends/uber-one-member-days) is celebrating its sixth annual 'Free Cone Fridays' ice cream giveaway. For this year's instalment, Uber has upped the ante by offering customers [free ice cream every Friday](https://www.trendhunter.com/trends/nuii-adventure-wagon) for the rest of the summer. Beginning at 11:00 am, riders who request and are matched with an Uber ice cream truck will receive a free cone for themselves and four friends. Additionally, drivers will give out reusable plastic ice cream cones that riders can redeem for free soft serve cones at [McDonald's](https://www.trendhunter.com/trends/free-fries-friday). Using the code 'Silicone,' these lucky riders will be able to redeem one free cone every Friday for the rest of the summer. This special Free Cone Friday offer is available in select cities until supplies last. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 9% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Rideshare Ice Cream Giveaways:** Opportunity for rideshare companies to partner with local ice cream shops for promotional giveaways. - **'free Cone Fridays':** Creating a recurring event for promotional giveaways can build customer loyalty and drive sales for businesses. - **Reusable Plastic Ice Cream Cones:** A sustainable alternative to traditional ice cream cones can be a unique branding opportunity for businesses. ### Sectors Adopting This - **Ridesharing:** Rideshare companies can integrate ice cream giveaways as a summer promotional strategy. - **Fast Food:** Fast food chains like McDonald's can collaborate with rideshare companies for joint promotional campaigns. - **Sustainability:** Brands can explore environmentally friendly alternatives like reusable plastic cones to reduce waste and promote sustainability. ## Related on Trend Hunter - [Toronto Ice Cream Deliveries](https://www.trendhunter.com/trends/ben-and-jerrys-1.md) - [Free Ice Cream Promotions](https://www.trendhunter.com/trends/free-cone-day-2023.md) - [Exclusive Ice Cream Promotions](https://www.trendhunter.com/trends/ice-cream-day-deal.md) - [Sci-Fi Ice Cream Giveaways](https://www.trendhunter.com/trends/free-ice-cream-for-a-year.md) - [Ice Cream Day Campaigns](https://www.trendhunter.com/trends/camp-carvel.md) - [Complementary Food QSR Promotions](https://www.trendhunter.com/trends/sonic-live-free-fridays.md) - [Free Ice Cream Sweepstakes](https://www.trendhunter.com/trends/free-ice-cream-for-a-years.md) - [Free Ice Cream Promotions](https://www.trendhunter.com/trends/marble-slab-creamery.md) - [Celebrative Ice Cream Promotions](https://www.trendhunter.com/trends/cone-and-blizzard.md)