# Free Ice Cream Promotions Dairy Queen's Free Cone Day Returns for 2023 on March 20th By Colin Smith | Published 2023-03-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/free-cone-day-2023 References: [dairyqueen](https://www.dairyqueen.com/en-us/?a)  Dairy Queen Free Cone Day 2023 is a sweet way to welcome spring and treat yourself to a delicious dessert. On Monday, March 20, 2023, you can get a free small vanilla soft-serve cone at any participating non-mall [DQ](https://www.trendhunter.com/trends/fall-lineup-of-treats) location in the U.S. Free Cone Day is an annual tradition that started in 2015 to celebrate Dairy Queen’s 75th anniversary. Since then, millions of fans have enjoyed the signature swirl on top of their cones every year. The event also supports [Children’s Miracle Network Hospitals](https://www.trendhunter.com/trends/cone-and-blizzard) by accepting donations from customers. Dairy Queen is a Minnesota-based ice cream chain that has been serving frozen treats since 1940. It has more than 6,800 locations worldwide and offers a variety of products, such as [Blizzards, sundaes, cakes, and sandwiches](https://www.trendhunter.com/trends/dairy-queen-holiday-menu). Dairy Queen is known for its slogan, “We Treat You Right.” Dairy Queen Free Cone Day 2023 is a great opportunity to indulge in a classic treat and kick off the treat season with DQ. Image Credit: Dairy Queen ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 81% | Activity: 92% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Promotional Events:** Businesses can offer free promotions to celebrate milestones and increase customer engagement. - **Cause Marketing:** Companies may use promotional events to support a charitable organization or a social cause. - **Branding Concepts:** Free promotional events can be effective tools for increasing brand visibility and generating buzz. ### Sectors Adopting This - **Food and Beverage Industry:** Offering free giveaways, like a small ice-cream cone, can be used as an effective marketing tactic for boosting sales and customer loyalty. - **Charitable Organizations:** The partnerships between businesses and charitable organizations promote positive brand images while supporting a good cause. - **Retail Industry:** Free promotions such as promotional events that offer limited-time giveaways can drive traffic to retail locations and increase sales. ## Related on Trend Hunter - [Celebrative Ice Cream Promotions](https://www.trendhunter.com/trends/cone-and-blizzard.md) - [Exclusive Ice Cream Promotions](https://www.trendhunter.com/trends/ice-cream-day-deal.md) - [Complimentary Frozen Treat Promotions](https://www.trendhunter.com/trends/dairy-queen-national-ice-cream-day.md) - [Churro-Inspired Dipped Cones](https://www.trendhunter.com/trends/churro-dipped-cone.md) - [Summery Ice Cream Menus](https://www.trendhunter.com/trends/dairy-queen-blizzard-menu.md) - [Cake-Flavored QSR Ice Creams](https://www.trendhunter.com/trends/confetti-cake-dipped-cone.md) - [Blended Frozen Treat Menus](https://www.trendhunter.com/trends/dairy-queen-summer-blizzard-menu.md) - [Free Ice Cream Promotions](https://www.trendhunter.com/trends/free-ice-cream1.md) - [Purple-Hued Dipped Cones](https://www.trendhunter.com/trends/fruity-blast-dipped-cone.md)