# Complementary Coffee Promotions Chick-Fil-A is Offering Its Customers Free Coffee This February By Vasiliki Marapas | Published 2015-01-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/free-coffee References: [time](http://time.com/money/3689385/free-coffee-chick-fil-a/) & [chick-fil-a](http://www.chick-fil-a.com/) Chick-Fil-A is introducing a coffee promotion that stipulates its customers will receive [free cups of THRIVE Farmers Coffee](https://www.trendhunter.com/trends/free-oat-milk-coffees) all day long, regardless of a purchase. The give-away is intended to promote the fast food chain's partnership with THRIVE, a company that helps family-owned coffee producers in Central America earn nearly ten times the average rate. The promotion is available for a 12-ounce cup of hot coffee or a 16-ounce ice coffee, and is limited to one caffeinated beverage per customer. With this venture, Chick-Fil-A joins several other fast food companies, such as [McDonalds](https://www.trendhunter.com/trends/mcdonalds-1) and [Dunkin' Donuts](https://www.trendhunter.com/trends/free-iced-drink), in an all-out coffee war. The promotion also reflects the importance of breakfast to the fast food industry, as it's the only meal that has seen consistent growth as of late. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 39% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Complementary Coffee Promotions:** Disruptive innovation opportunity: Offering free coffee promotions can attract customers and create a competitive advantage in the fast food industry. - **Partnerships with Socially Conscious Coffee Companies:** Disruptive innovation opportunity: Collaborating with companies like THRIVE Farmers Coffee can help fast food chains support social causes and differentiate themselves from competitors. - **Growing Importance of Breakfast in Fast Food:** Disruptive innovation opportunity: Expanding breakfast menus and promotions can capitalize on the consistent growth in this meal category and attract more customers. ### Sectors Adopting This - **Fast Food:** Disruptive innovation opportunity: Fast food chains can explore new coffee offerings and promotions to enhance customer experience and drive sales. - **Coffee Retail:** Disruptive innovation opportunity: Coffee retailers can partner with fast food chains to expand their customer base and promote ethically sourced coffee products. - **Socially Conscious Brands:** Disruptive innovation opportunity: Brands that prioritize social causes can form partnerships with fast food chains to promote their mission while reaching a larger audience. ## Related on Trend Hunter - [Convenience Store Coffee Promotions](https://www.trendhunter.com/trends/circle-k-free-coffee-week.md) - [Cafe-Inspired QSR Coffee Menus](https://www.trendhunter.com/trends/chickfila-iced-coffee.md) - [QSR Brand Coffeehouses](https://www.trendhunter.com/trends/daybright-coffee-refreshment.md) - [Free Coffee Promotions](https://www.trendhunter.com/trends/free-coffee-promotion.md) - [Low-Cost Coffee Promotions](https://www.trendhunter.com/trends/organic-fairtrade-coffee.md) - [Free QSR Coffee Discounts](https://www.trendhunter.com/trends/starbucks-monday.md) - [Celebratory Free Coffee Campaigns](https://www.trendhunter.com/trends/free-coffee-campaign.md) - [National Coffee Day Promotions](https://www.trendhunter.com/trends/coffee-bar-giveaway.md) - [Complimentary Coffee Smoothie Promotions](https://www.trendhunter.com/trends/smoothie-king-stars-for-smoothies.md)