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# Cheese Toast Giveaways
Sizzler is Celebrating National Cheese Toast Day with Free Cheese Toast

By Katherine Pendrill | Published 2018-09-12 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/free-cheese-toast
References: [chewboom](https://www.chewboom.com/2018/09/12/free-cheese-toast-at-sizzler-on-september-15-2018/) & [sizzlercheesetoast](http://sizzlercheesetoast.com/)

To celebrate the cheesiest food holiday of them all, National Grilled Cheese Day, the family steakhouse chain Sizzler will be giving away free Cheese Toast. Originally created back in 1968, the chain now served more than 12 million slices of Cheese Toast each year.

On September 15, 2018, also known as National Grilled Cheese Day, Sizzler is inviting fans to stop by any participating restaurant to grab some free Cheese Toast. The giveaway will take place between noon and 2PM, and fans will also have an opportunity to win other sweet Sizzler prizes.

For the true Cheese Toast fans, the chain is also hosting a #CheeseToastSelfie [social media photo contest](https://www.trendhunter.com/trends/cheezmasons). Fans simply post as photo with the cheesy side dish and the hashtag #CheeseToastSelfie to win a weekly prize of a $100 Sizzler gift card and some branded swag.

Image Credit: *Sizzler.*

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 23% | Activity: 11% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What Makes This Trend Stand Out

- **Food Giveaways:** Brands are leveraging food holidays to offer free giveaways and engage with customers.
- **Social Media Contests:** Companies are using social media platforms to run contests and boost brand engagement.
- **Promotional Partnerships:** Brands are collaborating with other businesses to offer exclusive promotions and prizes.

### Sectors Adopting This

- **Restaurant:** Restaurants can offer free food giveaways to attract new customers and increase brand visibility.
- **Social Media:** Social media platforms can provide a space for businesses to run contests and engage with their audience.
- **Marketing:** Marketing agencies can help businesses plan and execute promotional partnerships to boost brand awareness and customer engagement.

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