# Free & Charity Film Screenings Brits See ‘Australia' For Free, Taiwanese Support HIV By Ayman | Published 2008-12-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/free-charity-screenining-australia-hugh-jackman-nicole-kidman References: [entertainment.timesonline](http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/film/screen/article5324504.ece) & [etaiwannews](http://www.etaiwannews.com/etn/news_content.php?id=813372&lang=eng_news) British fans of Hugh Jackman and Nicole Kidman have the chance to see their new epic movie, ‘Australia,’ for free before its official roll-out thanks to a special promotion by Culture+. The free screenings will take place on Sunday, December 21, which is the British Boxing Day, at 10am on a first come first serve basis. Culture+ members can even get [free popcorn and soda](https://www.trendhunter.com/trends/bring-your-own-buckets). [Ten cinema theaters](https://www.trendhunter.com/trends/knitting-screenings) all over the UK are taking part in this promotion (see participating locations in the source links below.) On the other hand, fans in Taiwan can take part in a [special charity screening](https://www.trendhunter.com/trends/hong-kongmorning) of the film that is organized by ACIO & TAAA on Tuesday, December 30. NT$180 out of each NT$400 ticket will go towards the Harmony Home Association, a non-profit organization for sheltering children with HIV/AIDS. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 34% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Free Film Screenings:** Opportunity for companies to use free film screenings as a promotional tool and to create goodwill among customers. - **Charity Film Screenings:** Opportunity for companies to partner with non-profit organizations and donate a portion of ticket sales to a meaningful cause. - **Exclusive Film Screenings:** Opportunity for companies to offer exclusive film screenings to members as a loyalty program perk. ### Who This Affects Most - **Entertainment Industry:** Opportunity for movie theaters to offer free or charity screenings to attract new customers and build brand loyalty. - **Non-profit Industry:** Opportunity for non-profit organizations to partner with movie theaters and offer charity screenings to raise funds and awareness for their cause. - **Marketing Industry:** Opportunity for marketing companies to use free and exclusive film screenings as a tool to promote brands and strengthen relationships with customers. ## Related on Trend Hunter - [Australian Short Film Ads](https://www.trendhunter.com/trends/gday-short-film.md) - [Celebratory Cinema Promotions](https://www.trendhunter.com/trends/national-cinema-day.md) - [Frightening Cinema Festivals](https://www.trendhunter.com/trends/special-halloween-event.md) - [Real-Time Movie Screening Alerts](https://www.trendhunter.com/trends/cinefind.md) - [Cinema-Themed Bat Boxes](https://www.trendhunter.com/trends/bat-boxes.md) - [Popcorn Dispenser Billboards](https://www.trendhunter.com/trends/popcorn-dispenser-billboard.md) - [Box-Office-Themed Travel Pop-Ups](https://www.trendhunter.com/trends/intrepid-x-tiff.md) - [Knitting Screening Programs](https://www.trendhunter.com/trends/knitting-screenings.md) - [Charitable Photography Exhibitions](https://www.trendhunter.com/trends/hong-kongmorning.md)