# Complimentary Burger App Promotions Shake Shack is Offering a Free Burger to Customers via its App By Michael Hemsworth | Published 2017-01-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/free-burger References: [brandeating](http://www.brandeating.com/2017/01/free-shackburger-when-you-download-shake-shacks-new-mobile-ordering-app.html) & [shakeshack](http://shakeshack.com/app) Created as a marketing campaign to help increase adoption rates of the brand's new mobile ordering app, [Shake Shack](https://www.trendhunter.com/trends/holiday-burger-blitz) is offering a free burger to users who download the app now. Running through the end of February, the campaign from Shake Shack only requires users to download the app for iOS, enter the promo code "shackappy" and redeem the order at a nearby location. The new Shake Shack app was released at the end of last year as a way for customers of the [QSR](https://www.trendhunter.com/trends/shake-shack-summer-deal) chain to order directly from their smartphone and pickup the order when they arrive at the location of their choosing. The [free burger promotion](https://www.trendhunter.com/trends/honest-burgers) from the brand acts as a great way to get users in the app and ordering to experience the ease of use it offers. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Mobile App Adoption:** Shake Shack's free burger promotion incentivizes consumers to download and use its mobile ordering app, driving adoption rates. - **Promotional Campaigns:** More restaurants and quick-service chains may offer similar promotional campaigns to incentivize consumers to download their respective mobile ordering apps. - **Native App Development:** Restaurants and QSR chains may invest more in developing native mobile apps to better compete against other chains and increase convenience for customers. ### Who This Affects Most - **Fast Food:** Fast food chains can implement similar mobile app promotions to drive adoption and sales while improving the customer experience. - **Mobile App Development:** Developers in the mobile app industry may see an increased demand for app development from the fast food and quick-service industries. - **Marketing:** Marketing agencies specializing in digital campaigns will have opportunities to offer promotional strategies for restaurants and QSR chains looking to promote their mobile apps. ## Related on Trend Hunter - [Festive Free Burger Promotions](https://www.trendhunter.com/trends/holiday-burger-blitz.md) - [Summer Milkshake Promotions](https://www.trendhunter.com/trends/shake-shack-summer-deal.md) - [Party-Ready Burger Promotions](https://www.trendhunter.com/trends/shake-shack-large-order-promotion.md) - [Complimentary Burger QSR Campaigns](https://www.trendhunter.com/trends/free-burger-day.md) - [QSR Voting Promotions](https://www.trendhunter.com/trends/shake-shack-showdown.md) - [Celebratory QSR App Promotions](https://www.trendhunter.com/trends/free-crunchwrap-supreme.md) - [Buy-One-Get-One Shake Deals](https://www.trendhunter.com/trends/shake-deal.md) - [Burger Restaurant Rewards Apps](https://www.trendhunter.com/trends/hat-creek.md) - [Complimentary QSR Fries Promotions](https://www.trendhunter.com/trends/mcdonalds-free-fries-friday.md)