# Month-Long Sandwich Giveaways This Chain is Giving Away Free Breakfast Sandwiches All Month Long By Katherine Pendrill | Published 2016-04-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/free-breakfast-sandwiches References: [bustle](http://www.bustle.com/articles/157694-get-a-free-subway-breakfast-sandwich-in-may-with-this-buy-one-get-one-deal) & [subway](http://www.subway.com/Menu/Product.aspx?CC=USA&LC=ENG&ProductId=86&MenuId=40&MenuTypeId=1) Starting on May 1st, [Subway](https://www.trendhunter.com/trends/subway-mothers-day) will be giving away [free breakfast sandwiches](https://www.trendhunter.com/trends/national-sandwich-month) to those who purchase any six-inch sub before 9AM. In recent years, many chains have begun offering breakfast sandwiches as a way of catering to the growing number of consumers eating on the go. Now Subway is giving customers a chance to sample its breakfast fare for free. The new promotion allows anyone who orders a six-inch sub before 9AM to add a free breakfast sandwich of their choice to their order. The chain has a wide variety of [breakfast options](https://www.trendhunter.com/trends/burger-king-breakfast-deal) to choose from, including sandwiches such as the Steak, Egg White & Cheese and the Bacon, Egg and Cheese. These sandwiches are completely customizable, meaning customers can add avocado, extra cheese and any vegetables of their choosing. The new menu demonstrates Subway's effort to position itself as a go-to breakfast option for consumers. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 41% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Breakfast Sandwich Trend:** Subway's free breakfast sandwich promotion highlights the growing trend of chains offering breakfast options. - **Customizable Breakfast Menus:** Subway's customizable breakfast sandwiches reflect the trend of consumers seeking personalized food options. - **Catering to On-the-go Consumers:** Subway's breakfast sandwich giveaway targets the trend of catering to busy consumers who eat on the go. ### Where This Applies - **Fast Food:** Fast food chains can explore offering breakfast options to cater to the growing trend of consumers looking for convenient morning meals. - **Food Delivery:** Food delivery services can consider partnering with chains offering customizable breakfast menus to cater to customers seeking personalized breakfast options at their doorstep. - **QSR (quick Service Restaurant):** QSRs can take inspiration from Subway's breakfast sandwich giveaway to attract more on-the-go customers during morning hours. ## Related on Trend Hunter - [Mini Ciabatta Breakfast Sandwiches](https://www.trendhunter.com/trends/ciabatta-breakfast-sandwiches.md) - [Mother's Day Sandwich Promotions](https://www.trendhunter.com/trends/subway-mothers-day.md) - [Complimentary Sandwich Campaigns](https://www.trendhunter.com/trends/subway-national-sandwich-day.md) - [Celebratory Sandwich Meal Deals](https://www.trendhunter.com/trends/subway-meal-deal.md) - [Affordable QSR Sandwich Specials](https://www.trendhunter.com/trends/new-daily-value-meal.md) - [Single-Day Promotional Sandwich Campaigns](https://www.trendhunter.com/trends/promotional-sandwich.md) - [Complimentary Sandwich QSR Promotions](https://www.trendhunter.com/trends/arbys-free-sandwich-month.md) - [Low-Cost App-Only Sandwich Deals](https://www.trendhunter.com/trends/subway-footlong-deal.md) - [Sandwich Shop Valentine's Promotions](https://www.trendhunter.com/trends/subway-4.md)