# Branded Workout Promotions This Sweaty Betty and 1Rebel Promotion Includes Free Boxing Classes By Jana Pijak | Published 2016-03-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/free-boxing-classes References: [lifestyle.one](http://lifestyle.one/grazia/diet-body/health-fitness/win-free-boxing-classes-sweaty-betty/) & [sweatybetty](http://sweatybetty.com) Female-focused athletic retailer [Sweaty Betty](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood) teamed up with IRebel gyms and style publication Grazia for this promotional offer that gives participants a chance to win free boxing classes. The UK-based sportswear brand specializes in apparel and accessories that fuse style with function and is known for its in-class workout classes and motivational [YouTube](https://www.trendhunter.com/trends/popsugar) channel. In line with the Sweaty Betty's Get Fit 4 Free campaign -- an initiative that features free workout videos, lead by celebrity fitness trainers -- this promotional offer lets Grazia readers enter to win a free boxing classes during a two-day workshop at one of IRebel's [boutique fitness studios](https://www.trendhunter.com/trends/elleto). The package will consist of "45-minute high-intensity calorie-burning workouts that combine shadow-boxing techniques, adrenaline-pumping cardio and core-sculpting conditioning – with no gloves necessary" along with a goody bag with workout gear, a water bottle and a branded tote. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 40% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Female-focused Athletic Retail:** There is an opportunity for brands to create dedicated spaces and products for female athletes, offering a personalized and empowering experience. - **Free Workout Initiatives:** Businesses can attract customers and build brand loyalty by offering free workout programs or classes, enhancing engagement and visibility. - **Hybrid Fitness Experiences:** Combining different workout techniques and creating unique fitness experiences can cater to diverse customer preferences and increase interest in participation. ### Where This Applies - **Athletic Retail:** Retailers can tap into the growing demand for female-focused athletic apparel and accessories, offering stylish and functional products tailored to women's needs. - **Fitness Studios:** Gyms can partner with brands to create promotional offers that attract new customers, incorporating specialized workout classes and unique experiences to differentiate themselves from competitors. - **Publishing:** Magazines and publications can collaborate with fitness brands to offer exclusive promotional opportunities, creating mutually beneficial partnerships that drive audience engagement and brand exposure. ## Related on Trend Hunter - [Collaborative Fitness Initiatives](https://www.trendhunter.com/trends/beis-sport-collection.md) - [Regular Exercise-Encouraging Brand Initiatives](https://www.trendhunter.com/trends/zero-missed-workouts.md) - [Empowering Fitness Journey Campaigns](https://www.trendhunter.com/trends/reform-the-rules.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Free Workout Cocktail Events](https://www.trendhunter.com/trends/orangetheory-fitness-1.md) - [Post-Class-Focused Wellness Campaigns](https://www.trendhunter.com/trends/sweat-it-out.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Novel Fitness Raves](https://www.trendhunter.com/trends/fitness-rave.md) - [Boxing Fitness Challenges](https://www.trendhunter.com/trends/fitness-challenges.md)