# Complimentary Plant-Based Burgers Denny's is Offering Free Beyond Burgers to Celebrate its Launch By Michael Hemsworth | Published 2020-01-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/free-beyond-burger References: [chewboom](https://www.chewboom.com/2020/01/27/dennys-offers-free-beyond-burger-with-any-beverage-purchase-on-january-30-2020/) & [dennys](https://www.dennys.com) [Denny's](https://www.trendhunter.com/trends/valuefocused-menu) is running a campaign that's sure to come as welcome news to value-hungry consumers, which consists of a free [Beyond Burger](https://www.trendhunter.com/trends/beyond-burgers) to help celebrate its availability at locations nationwide. The promotion will take place on Thursday, January 30 and only requires patrons to purchase a beverage to be rewarded with a complimentary [plant-based burger](https://www.trendhunter.com/trends/grilld-and-beyond-meat). The promotion will be running from 11am to 10pm while supplies last at participating locations in the US and Canada. The free Beyond Burger promotion from Denny's comes as one of a growing number of competitive tactics that brands are taking in the race to offer consumers plant-based meal options. The burger consists of a Beyond Meat patty that's topped with lettuce, tomatoes, onions, pickles, All-American sauce and American cheese on a multigrain bun. Image Credit: Denny’s ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 11% | Activity: 56% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Competitive Plant-based Meal Options:** The expanding competition among brands to provide consumers with plant-based meal options. - **Value-hungry Consumers Promotions:** Brands running promotions targeting budget-conscious customers. - **Beyond Meat Burgers Campaign:** Promotions involving the plant-based Beyond Meat burgers. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry creating and promoting plant-based meal options. - **Marketing and Advertising:** The marketing and advertising industry running promotional campaigns for the plant-based meal options. - **Hospitality:** The hospitality industry promoting plant-based meal options for the growing demand. ## Related on Trend Hunter - [Free Plant-Based Burgers](https://www.trendhunter.com/trends/beyond-burgers.md) - [One-Dollar Diner Meals](https://www.trendhunter.com/trends/dennys-promotion.md) - [Complimentary Burger QSR Campaigns](https://www.trendhunter.com/trends/free-burger-day.md) - [Valentine's Day Vegan Burger Promotions](https://www.trendhunter.com/trends/jalapeno-lime-beyond-meat.md) - [Free Vegan Fast-Food Promotions](https://www.trendhunter.com/trends/whopper-swapper.md) - [Complimentary Cheeseburger Promotions](https://www.trendhunter.com/trends/honest-burgers.md) - [All Day Diner Deals](https://www.trendhunter.com/trends/valuefocused-menu.md) - [Unlimited Breakfast Meal Deals](https://www.trendhunter.com/trends/endless-breakfast-deal.md) - [Vegan-Friendly Diner Pancakes](https://www.trendhunter.com/trends/plantbased-pancake-slam.md)